Owned a number of roles in the Capalo AI Leadership Team, in charge of the commercial function. - Scaled sales team from 4 to 10 in my first four months, established workflows to enable rapid but sustainable growth. Spearheaded market entry to seven new markets in addition to solidifying pipeline in the existing four: growing sales funnel by 320% and contracted capacity by 660%, surpassing 1GW of customer traded power capacity signed. - Lead marketing strategy and execution with constrained resources. Crafted marketing organisation from the ground up and single-handedly ran it for a time. Accountable for marketing delivery: content, messaging, sales enablement, events, website, social media & strategic direction. - Lead Key Account Manager team, for customers in Nordics, Baltics and CEE region (€9m rev). Accountable to largest account satisfaction. Owned customer experience, retention and growth. - Audited and built customer journey process from scratch, driving CRM adoption and continuous improvement sales excellence practices. - Leadership Team member central to building governance for risk identification and mitigation strategies, ensuring an inclusive culture and employee resilience through coaching.

- Defined energy generation service line, pipeline and GTM strategy. Pipeline value £2.5m+ comprising infra funds, energy majors, solar and offshore wind IPPs. - Led consultative sales of bespoke AI solutions. Sr. oversight of ‘crown jewel’ client delivery: algorithm IP creation for DRIFT Energy (green hydrogen production / £500k rev). - Energy Practice LT member, leading cross-functional bid and project delivery (data scientists, ML engineers and PMO). Line management, recruitment, talent development.

Venture Lead. OREN Solutions (Shell), London 01 2021 – 03 2023 - Accountable for commercial & product strategy and delivery. $500k budget, pioneered SaaS sales within Shell, secured 1st paid pilot with global mining client ($50k). - Leadership stability: coached team through corporate re-organisation and a product pivot, with continued delivery. Restructured Commercial Team, resulting in tripling of sales funnel. - Positioned OREN Data Platform as the standard technology stack across Shell customer-facing use cases, saving months of development time and $100k’s in investment. Digital Services Manager. Shell Lubricants, London 05 2018 – 12 2020 - Led global Services strategy review: Digital Services portfolio, feature roadmap and GTM. Executed strategy rollout and Product deployment through hundreds of regional stakeholders, stagnant prevailing culture, processes and KPIs (90+markets/$10m rev). - Commercial Lead LubeAnalyst oil analysis platform. $3m+ budget, Product Manager hiring & global margin growth. Recognition from Shell CEO-2. Global Account Manager. Shell Lubricants, London 08 2017 – 04 2018 Bottom-line delivery for OEMs ($6m rev). Price negotiations, deal design and ops delivery. Tender & Contracts Manager. Shell Lubricants, Doha, Qatar 11 2013 – 07 2017 - Led deal structuring, bid strategy & contract negotiation with global industrial OEMs ($280m contract portfolio). Optimised deal value, compliance and contract lifetime value. - Financial Advisor for an Auto OEM ($100m rev). Winner of 5 Global VP Awards. Marketing & Sales. Shell Downstream, London & Manchester 2010 – 2013