Led the group’s media relations function to promote and defend Link’s brand and reputation in the public domain. Responsible for all external communications and enhancing media relations across local and international press in all key markets. Hired to design and execute communication strategies to support company’s corporate development push and inorganic growth ambitions. Managed team of five to cover both corporate / financial B2B and consumer B2C communications across key APAC regional markets in Hong Kong, China, Singapore and Australia.

Hired as company’s first head of corporate communications to build a B2B communications function and lead communications strategy primarily for business audiences and enhance its reputation and profile to support corporate development and capital market initiatives. Led all corporate communication functions including media relations, internal, corporate affairs and ESG communications. Originated all proactive pitches for top-tier media interviews, podcasts, speaking opportunities, securing first time engagements on leading platforms such as The Economist Money Talks podcast, SportNXT conference keynote and Bloomberg TV’s International Women’s Day edition. Oversaw corporate communications strategy and execution for landmark U.S. debut in May 2023.

Hired to build Group corporate communications function from scratch and lead overall strategic direction for external communications. Oversaw entire planning and execution of communications strategy to support successful integration and transformation as FWD grew rapidly from five to ten markets in five years through acquisitions and new market entries across Asia, leading to preparation for IPO. Hired and established a strong communications team and leads it across various aspects of communications including media relations, crisis and issues management, M&A communications, consumer engagement and employee communications. Built brand value in the public domain by consistently generating positive media coverage and regularly mitigating crises and issues.

Promoted to Vice President and Head of External Communications in April 2014. Originated and drove media strategies for business divisions and markets across Asia ex-Japan. Cultivated and maintained strong relationships with key journalists across the region. Appointed Head of CSR for Asia ex-Japan in April 2016.

Drove business development by raising profile and brand recognition for the firm across Asia after merger. Established corporate communications function outside of the marketing division as a standalone team. Developed and executed a tailored media strategy for the firm in Asia resulting in media coverage increasing six-fold and first-time appearances in top-tier publications including Bloomberg, The Financial Times, The Economist & The Wall Street Journal.

Drove company revenues and business growth by reporting on the investment banking industry and capital markets across the Asia-Pacific region. Helped to enlarge subscriber base and increased viewership by regularly delivering topical and industry-respected articles and exclusives for both online and print. Regularly broke exclusive stories on people moves within the investment banking industry as a result of a personally established network of sources.

Wrote and updated real-time newswire reports tracking daily movements in regional and global financial markets for Bloomberg, including coverage of the London July 7 bombings and the global financial crisis. Conducted daily television interviews to summarise and analyse financial market developments for Bloomberg Television channel. Transferred internally from London to Hong Kong in October 2007 to support expansion of Hong Kong bureau as Asia-Pacific headquarters.