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ARHelbig

Fractional Chief Product Officer | 0-to-1 and AI-Native Products | Ex-Founder and Fortune-500 Product Leader

About Me

Adam Helbig is a product executive with roughly 15 years building and scaling products from 0-to-1 and turning strategy into shipped, measurable outcomes. He is currently Senior Director of Product at Carelon.AI (Elevance Health), where he advanced 50+ AI and GenAI proofs-of-concept into 30+ production solutions and delivered $16M in annual savings. He also runs a standing fractional and interim product practice via Toptal across SaaS, marketplaces, and platforms, and is a former founder who raised $500K+ and led international teams end to end. As a fractional CPO he sets product vision and roadmap, runs discovery and validation, builds and mentors product teams, and aligns engineering, design, go-to-market, and executives and boards around a shared plan. He works remotely and is available across the EEA.

Jurisdiction

United States

Experience

Seniority LevelC-Suite
Years of Experience15-20 years
Current StatusActive
Senior Director of Product ManagementCarelon.AI (Elevance Health)
2021 - Present

Own AI product strategy and delivery for a Fortune-500 healthcare enterprise under strict regulatory controls. Set and drove a vertical product roadmap advancing 50+ AI and GenAI PoCs into 30+ production solutions across HR, Legal, Compliance, Finance, and Public Affairs. Delivered $16M in annual savings and built product ROI frameworks tying releases to business outcomes. Shipped reusable GenAI and LLM frameworks that cut time-to-production by 60%. Led international, cross-functional teams of 20+ and $20M product budgets. Established product governance and compliance posture (HIPAA today, EU AI Act in progress).

Fractional and Interim Product ExecutiveToptal
2020 - Present

Selective fractional CPO and VP-Product engagements via the Toptal network across SaaS, marketplaces, and platforms. Drove 30% growth in global user engagement for Source Elements via roadmap plus launch of an online community and academy. Accelerated product development and forged partnerships for Learn2Esports (Gameplan.gg), a two-sided gaming marketplace. Built TAM/SAM/SOM and product strategy for an AI-driven personality product spanning healthcare and education.

Director of Strategy and TechnologySpark in the Dark
2019 - 2023

Guided technology, data, and community-education strategy for a resource-sharing nonprofit. Improved a donor-recipient marketplace roadmap that increased donations 22% in rural Michigan.

CEO and FounderThinking Bottle Games
2018 - 2019

Founded the company, raised $500K, and led a 15-person international team building a Unity-based competitive gaming platform end to end.

Director, Business Development and OperationsTutorGen, Inc.
2015 - 2019

Secured $4.5M in NSF and U.S. Dept. of Education grant funding for AI-driven personalized learning. Deployed adaptive and ML learning solutions and district partnerships at K-12 scale.

Clinical Professor of Education TechnologyNorthern Kentucky University
2017 - 2018

Built professional-development programs reaching 3,000+ educators (RISE symposium). Generated $5M in EdTech project funding via proposal development.

COO and Co-FounderLinkedü
2014 - 2015

Co-founded a K-12 educator content-sharing platform and raised $50K to build and launch the prototype.

Program ManagerCincinnati Children's Hospital Medical Center
2006 - 2015

Led a 14-person education-development team delivering blended curriculum and digital platforms, saving $1M+.

Education

Masters of EducationUniversity of Akron
2002 - 2004
Degree of Industrial-Organizational Psychology and Human ResourcesOhio University
1994 - 1998

Skills

Core skills10
Interests5
Languages1

Skills

Product Strategy
Product Roadmapping
0-to-1 Product
Product Discovery & Validation
Go-to-Market
OKRs & Prioritization
Marketplace & Platform Products
Team Building & Mentorship
Generative AI & LLMs
Executive & Board Communication

Interests

Agentic AI
AI Governance
Future of Work
Responsible AI
EdTech

Languages

English