Impacted by layoffs in October 2025. Established a new executive communications and engagement function for the Chief People Officer (CPO), developing the strategy and infrastructure to define and drive the CPO's internal and external communications priorities, rhythm of business HR communications requirements, and employee engagement efforts. Responsibilities and achievements in the first six months include: • Achieved targeted communications mix (internal comms (60%), external / social media (30%), external events (10%)) within the first four months. • Used Generative AI to analyze existing HR messaging and company narratives to build HR's first core executive messaging document, ensuring all leadership content was unified and aligned with company priorities. • Applied Generative AI (CoPilot, Gemini, ChatGPT, ChatGPT Gov) and persona - based prompt design to streamline executive content development, including speaking engagements, town hall / All Hands scripts, intranet articles and company - wide videos, organizational announcements, email communications, and social media content, resulting in faster turnaround times and higher content quality. • Activated the CPO's LinkedIn channel and secured placement in the company's executive social media cohort (C - suite leaders who receive bespoke content support), driving a 15.5% increase in followership and 108% increase in post engagement (13,280 impressions reaching 5,241 members) in the first 3 - months. • Designed and delivered a digital communication workshop for 12 HR executives focused on effective GenAI prompting strategies for creating rapid, relevant LinkedIn content to amplify company news and maximize reach as part of a new corporate requirement for executives to post company news 3x a month. • Established and led cross - functional working groups (including Corporate Communications, Media Relations, Marketing, CEO and CTO offices) to proactively align messaging and integrate communication efforts across the company.

Responsible for leading the first executive and internal communications team for the AWS Marketing organization and Chief Marketing Officer. • Developed the first strategic communications plan for the 2 , 600+ employee AWS Marketing organization, including seting communications goals, developing programs and initiatives, and standing up communications channels to reach audiences across different platforms (internal events and all - org meetings, email, Slack, public speaking engagements, and social media). • In 2024, redeveloped all executive and internal messaging by applying Amazon Bedrock - based employee - only Generative AI tools to accelerate and enhance content creation. The new messaging framework improved audience understanding of how AWS Marketing drives customer and partner understanding of, and engagement with, AWS services and solutions. Results include an average 4.25 / 5.0 audience satisfaction score for executive speaking engagements. • Set a consistent cadence of internal communications and events about Marketing's goals, programs, and initiatives to give marketers the information they need to do their jobs effectively. A current campaign is driving awareness of AWS generative AI tools and services across Marketing (focusing on Marketing - specific tools such as campaign creation tools, social media post generators, email copy generators, and others). • Managed and executed quarterly all - org / All Hands events, including end - to - end content creation for executive speakers and content oversight for guest speakers. Grew average atendance at internal meetings over the course of the year, from 30% in April 2022 to 72% in July 2024. A recent achievement is converting the pre - recorded, scripted event into a live, in - studio event streamed worldwide with 11 speakers delivering content in four different presentation formats (single speaker, dual speaker, panel, and generative AI demo). The July 2024 event had Marketing's highest viewership since launching the quarterly event in 2021(2 , 009 viewers, +23% QoQ), and received its highest CSAT score since tracking began in Q12023 (4.43 / 5.0, +7.5% QoQ). • Led change communications for two Marketing reorganizations in 2024,, including developing the strategy, communications roll - out plan, FAQs and executive messaging, and executing the communications cascade to employees.

Developed a six - part coaching curriculum that covers professional branding, messaging and storytelling, delivery and rehearsal techniques, visual design, and an evaluation of past presentations. Coached 18 executives to date, and improved audience satisfaction scores for keynote speakers from an average of 4.1 / 5.0 to 4.3 / 5.0.

Developed storylines and slides for keynote presentations at large - scale AWS customer events, Amazon Internal events, AWS customer / partner - hosted events, and third - party industry events. Examples include: • Created and implemented the first formal keynote development process for AWS, a 5 - phase approach that moves from strategy and analysis, outline, script and slides, rehearsals and presentation, and post - event evaluation. The process improved the rate of content development and streamlined executive approvals and rehearsals. • Lead author on the AWS re : Invent Global Partner Summit keynote (6 , 000+ atendees annually), which includes a scripted fireside chat with Amazon CEO Andy Jassy, and 4 - 5 customer / partner presentations. • Co - authored 13 AWS Global Summit keynotes, which are delivered in 30+ cities worldwide to an average 100K+ in - person atendees annually. Average Audience Satisfaction score was 4.25 / 5.0 year - over - year. • Managed keynote event production at high - profile 50+ U.S. and international AWS virtual and live events. Worked directly with production companies and graphic designers on event execution (both in - person and live - stream), including developing work back schedules, managing executive rehearsals, owning content and design changes post - rehearsal(s), and serving as backstage lead during keynote presentations. • Expert presentation designer in PowerPoint and Keynote for all aspect ratios and for both projection and LED screens, and content for live in - person, live virtual, and pre - recorded virtual keynotes.

Led executive communications for the Vice President, AWS Worldwide Public sector and internal communications for the 2500+ employee Worldwide Public Sector organization. • Authored and executed keynotes, fireside chats, panel discussions, executive customer briefing events, and women in tech / diversity sessions, at 50+ third - party (customer, partner, and industry), internal employee, and AWS customer events. • Designed the first AWS Executive Communications strategy and plan, with the goal of developing and delivering content to drive the overall business goals for AWS and third - party industry events. • Developed the first Public Sector core executive messaging document for use in internal and external events, customer meetings, and news publications, in partnership with AWS Sales & Marketing, Public & Analyst Relations, product teams, legal, HR, and other organizations. Developed Executive Speaking Engagement criteria and an accompanying request process to ensure all executive speaking opportunities are high business value.

Led strategic and tactical communications support to a 300+ employee Federal Human Resources organization at a mid - size agency as part of a comprehensive organizational transformation and change management initiative. Lead author of all internal agency - wide HR messaging reaching 12 , 000+ employees. Executive Communications lead for the Chief Human Capital Officer, drafting all announcements, speeches, and talking points for internal, government - wide, and White House & Congressional events.

Provided communications, training, and change management support to seven U.S. Federal government clients, including designing communications plans based on current state and stakeholder analyses and developing tactical Communications Playbooks to standardize the processes for communicating critical information to employees and citizens.