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Anamarija

Executive & Leadership Coach for Founders, Managers & Scaling Teams

About Me

I support founders, senior leaders, and newly promoted managers who are navigating the human side of growth: increased responsibility, difficult conversations, shifting identity, team friction, and the pressure to lead clearly under uncertainty. My background combines executive and leadership coaching, Agile and delivery leadership, and business transformation in fast-moving digital environments. I work especially well with leaders who are technically strong or operationally capable, but need support strengthening their communication, accountability, emotional regulation, delegation, and leadership presence as their role expands. I bring a practical coaching style that blends psychological safety with direct challenge. Clients work with me when they need more than motivation — they need reflection, honest pattern recognition, and a structured space to grow into the leader their team or company now requires. I am particularly well suited for: - founders and senior leaders under pressure - first-time or newly promoted managers - delivery, product, and operations leaders in scaling environments - teams navigating conflict, role ambiguity, or change - leaders who need to align values, communication, and behavior with real execution demands My work often includes: - 1:1 executive and leadership coaching - leadership transition support - 360 feedback reflection and integration - communication and feedback coaching - team dynamics and alignment facilitation - accountability-focused development support - change leadership in fast-evolving organizations I work remotely, flexibly, and across industries, with a strong foundation in digital, SaaS, transformation, and cross-functional leadership environments.

Jurisdiction

Slovenia | United Kingdom | Austria | Germany | Spain | Portugal | Cyprus | Italy | Malta | Netherlands

Experience

Seniority LevelExecutive
Years of Experience10-15 years
Current StatusActive
Project ManagerBragg Group
2025 - 2026

Delivered international IT projects end-to-end, aligning with strategy, budgets, and timelines (Salesforce as a CRM, Workday Implementation). Coordinated cross-country stakeholders. Ensured compliance with security, architecture, and data protection standards. Reported on portfolio performance, risks, and KPIs to global leadership. Promoted digitalization and automation of core business processes.

Project Manager & Business AnalystEurop Assistance / Generali
2025 - 2025

Managed international IT projects end-to-end, aligning with strategy, budgets, and timelines. Defined and translated business requirements into technical specifications; led gap analyses. Coordinated cross-country stakeholders and harmonized platforms (Atlassian, Genesys Cloud). Ensured compliance with security, architecture, and data protection standards. Reported on portfolio performance, risks, and KPIs to local and global leadership. Promoted digitalization and automation of core business processes

Agile Delivery & Business Transformation LeaderSportradar
2023 - 2025

Drove Agile transformation and KPI alignment for MTS SaaS unit (6 teams). Designed Agile Adoption Playbook, Lean Inception workshops, and delivery KPIs framework. Improved team visibility and delivery cadence by 40% across product & tech. Collaborated with leadership on delivery framework integration across the tribe/unit.

Senior Agile Project Manager | Scrum Master | Line managerEndava
2021 - 2023

“X” Bank Project Led a cross-functional Agile team to upgrade and stabilize the “X” mobile and web banking application. Delivered a cross-market mobile and web banking platform (MVP), based on Backbase and IBM technologies.Managed project scope and risks using a structured issue and risk log, resolving major test automation and stakeholder feedback delays. Fostered team communication improvements, enhancing Sprint planning efficiency and reducing delivery blockers. “Y” Banking Project Delivered a cross-market mobile and web banking platform (MVP), based on Backbase and IBM technologies. Led a distributed Agile team across several countries, enabling a Scaled Scrum model with multiple squads. Collaborated with external vendors, managed KPIs, facilitated process improvements, and supported transition to production. Reduced delivery blockers by 30% across 3 teams in multi-vendor fintech environment. Fintech Payment Project Delivered Delegated Authentication features using 3DS Flex in compliance with PSD2 regulations. Acted as Scrum Master and Development Manager for a 10-person team across Slovenia and Romania. Focused on delivery risk reduction, stakeholder alignment, KPI reporting, and Agile coaching. LR System (Learning Platform) Managed the delivery of a modular web-based internal learning platform. Oversaw project, timelines, team performance, and stakeholder relations. Introduced a customizable dashboard interface for internal knowledge transfer in enterprise settings.

Education

Degree of Bachelor of Business Administration (BBA), International Business EconomicsFaculty of Economics and Business Maribor, Slovenia
2013 - 2016

Certification

Total Certifications2

Certified NLP Practitioner

INLPTA

2024

Credential ID: 98014

Project Management Professional (PMP)®

Project Management Institute

2023

Credential ID: 3645488

Skills

Core skills10
Languages1

Skills

change management
mediation
coaching
project management
agile
product management
delivery management
strategic planning
team
risk management

Languages

English

Services