Founder and Principal of Aethelgard, a boutique commercial advisory practice serving early-stage founders and business leaders across three core areas: Investor Readiness, Fractional Commercial Leadership and Market Entry Strategy. Work includes embedding as a senior commercial lead, developing investor narratives and pitch materials, building go-to-market strategies and advising founding teams on commercial positioning and growth. Clients span technology, sustainability, deep tech and consumer sectors across Europe and the Middle East. Engagements are delivered on a retainer, project or fractional basis, bringing CMO and CCO-level commercial capability to businesses that need senior leadership without a full-time appointment.