Australia | United States
Led communications and content strategy across B2B and B2B2C business lines. Remit spanned brand storytelling, growth content + sales enablement, and PR.
Managed owned and earned media to position Season as a leader in food-as-medicine technology.
Led communications across B2B and B2B2C audiences; driving acquisition, pipeline, and brand awareness. Managed creative team as the company went through an end-to-end rebrand.
Developed content strategy across all owned channels for the airline's loyalty program, driving program awareness and member engagement.
End-to-end management of a range of accounts across consumer and lifestyle industries.