Humiint

Oh no, something went wrong. Please check your network connection and try again.

Hello, I'm Marty.

Details

  • Professional CategoryBrand, Marketing & Communications
  • Location
  • Years of Relevant Experience20+ years
  • Seniority LevelExecutive
  • Consulting Rate (Hourly)225

Headline

Trusted Leader in Scalable B2B Growth & Marketing Transformation

Experience

Head of Marketing

VIAcodeNovember 2020 - CurrentKey Accomplishments: • Developed and implemented a multi-channel marketing strategy, including ABM and digital campaigns, leading to a 500% increase in revenue within 18 months. • Boosted web traffic and online engagement by over 700% through SEO optimization, content marketing, and targeted social media campaigns. • Achieved a 10x increase in monthly leads and a 200% rise in opportunities by launching an account-based marketing initiative, coupled with personalized email and content strategies. • Pioneered the product marketing and launch strategy for the company’s first-ever SaaS offerings, including freemium models, establishing a new revenue stream and setting the foundation for the company’s transition from services to SaaS. • Introduced and implemented the company’s first formal marketing and sales development function using agile methodology, significantly enhancing brand visibility and creating a scalable demand generation model. • Established and led the company’s inaugural SDR team, creating a systematic approach to lead qualification and pipeline development, which had not existed previously. • Initiated and structured regular cross-functional communication between business operations, marketing, and product management, improving alignment and efficiency in product launches and marketing campaigns.

Fractional CMO

SelfJanuary 2023 - CurrentExperienced marketing strategist and leader, providing consulting and fractional work to organizations on marketing strategy, campaign implementation, training/mentoring, tech stack integration and more. Recent Roles: • Developed comprehensive marketing strategies and processes for a healthcare technology start-up, focusing on product launch, demand generation, and sales workflows. • iCMO for Grow Powerful, a network of fractional growth and marketing leaders for B2B tech that deliver tailored marketing services to client companies.

Vice President, Global Marketing

WorldAware, Inc.July 2017 - November 2020Key Accomplishments: • Achieved a 98% client retention rate by implementing targeted customer marketing, establishing a customer advisory board, and conducting primary customer research, driving innovation across sales, account management, and product development. • Increased opportunity generation by 53% year-over-year through the successful introduction and execution of account-based marketing strategies. • Boosted digital traffic and online engagement by over 200% annually through a comprehensive digital marketing strategy, including SEO, content marketing, and social media optimization. • Led the complex rebranding of the company from iJET to WorldAware, integrating multiple acquired brands and unifying public and client-only websites, strengthening brand identity and market positioning • Directed global marketing efforts and supervised multi-channel demand generation, product marketing, and brand development initiatives, contributing to record revenue growth and enhanced brand awareness across global markets. • Pioneered cross-functional collaboration between product development, product management, and marketing, improving go-to-market coordination and messaging, leading to more cohesive product launches.

Vice President of Marketing

Perfect Sense, Inc.September 2016 - June 2017Key Accomplishments: • Generated 300+ targeted leads per month, resulting in a 3x improvement in sales connection rates and a 25% conversion to sales-qualified leads. • Unified two distinct brands into a cohesive narrative, significantly reducing market confusion and strengthening the company's market positioning. • Crafted and executed a marketing strategy centered on demand generation, analyst relations, and consistent messaging, positioning the company for accelerated growth and enhancing brand recognition. • Led product marketing and messaging initiatives, ensuring brand consistency across all channels and aligning with the overall growth strategy. • Optimized CRM (Salesforce.com) and marketing automation (Pardot) systems to support a defined sales process, enhancing the measurement and optimization of marketing programs.

Vice President of Marketing

Catalyst DevWorksNovember 2013 - September 2016Key Accomplishments: • Drove a 900% increase in pipeline and nearly 100% annual revenue growth by leading demand generation, social media, and content syndication programs. • Achieved a 200% increase in social media followers annually, 46% monthly increase in site visits, 35% monthly increase in website pageviews, and 48% monthly increase in new visitors. • Directed re-branding and messaging efforts to effectively communicate client value, leveraging analyst recognition to enhance the company's position in agile and mobile development markets. • Built and led an inside sales team, consistently generating an average of 6 qualified opportunities per representative each month, significantly boosting pipeline growth. • Established and integrated a comprehensive marketing tech stack, including CRM (Salesforce.com) and marketing automation tools (Marketo, Autopilot/Bislr), enhancing cross-functional efficiency and data- driven decision-making.

Vice President Marketing

Shunra SoftwareNovember 2010 - November 2013Key Accomplishments: • Pioneered the introduction of Application Performance Engineering (APE) and Network Virtualization for Software Testing, establishing new market categories through targeted media and analyst engagements. • Boosted average deal size by 40% by re-branding, bundling, and re-pricing core technology, enhancing perceived customer value and driving higher sales. • Doubled lead-to-opportunity conversion rates by implementing targeted, account-based marketing programs tailored to high-value prospects. • Achieved a 200% increase in daily traffic, 300% rise in monthly unique visitors, 400% growth in content consumption, 300% boost in lead conversion, and a 10x surge in pipeline revenue through a comprehensive overhaul of the website, social marketing, and digital campaigns. • Launched innovative freemium tools, including a SaaS-based performance test and mobile apps for Android and iOS, driving user engagement and expanding the customer base. • Directed partner marketing and enablement activities, creating product collateral and ROI calculators that supported successful OEM agreements with HP, CA, and Perfecto Mobile. • Implemented process and compensation changes for the Inside Sales Team, resulting in a 27% quarterly increase in qualified opportunities added to the pipeline, despite a reduced team size. • Won the inaugural Blue Drop Award for “Best Business Website” in April 2012, recognizing excellence in digital innovation and user experience.

Vice President of Marketing

AVIcode, Inc.June 2005 - November 2010Key Accomplishments: • Pioneered the market introduction of the .NET application monitoring segment, establishing AVIcode as a leader in this emerging field. • Drove the generation of 500+ new leads per month, accounting for 70-78% of annual software sales through integrated, targeted online and event-driven marketing programs. • Increased lead conversion rates by over 30% and reduced sales cycles by approximately 20% through optimized lead nurturing and targeted marketing strategies. • Led the successful launch of 6 new products, including a SaaS solution, driving rapid market adoption and significant revenue growth. • Created and launched highly successful integrated “Lick the Bugs” campaign and microsite; achieving global media coverage, 300% increase in event traffic and being featured as a case study in the book “Twitter Marketing: An Hour a Day”. • Spearheaded the creation of AVIcode’s first marketing department and inside sales team, laying the foundation for scalable growth and improved sales operations. • Collaborated with Microsoft product and strategy teams to strengthen co-marketing efforts, resulting in AVIcode being featured in Microsoft executive keynotes and global regional briefings. • Managed the communications strategy and marketing transition during AVIcode’s 3-month acquisition by Microsoft.

Industry

  • Administrative and Support Services
  • Financial Services
  • Professional Services
  • Technology, Information and Media
  • Transportation, Logistics, Supply Chain and Storage

Specific Jurisdictions That I'm Qualified In or Can Cover

United States
United Kingdom

Language(s)

  • English

I am interested in

  • Professional / Business Networking
  • Providing Services based on my Expertise
  • Building my online Brand / Presence