Key Accomplishments: • Developed and implemented a multi-channel marketing strategy, including ABM and digital campaigns, leading to a 500% increase in revenue within 18 months. • Boosted web traffic and online engagement by over 700% through SEO optimization, content marketing, and targeted social media campaigns. • Achieved a 10x increase in monthly leads and a 200% rise in opportunities by launching an account-based marketing initiative, coupled with personalized email and content strategies. • Pioneered the product marketing and launch strategy for the company’s first-ever SaaS offerings, including freemium models, establishing a new revenue stream and setting the foundation for the company’s transition from services to SaaS. • Introduced and implemented the company’s first formal marketing and sales development function using agile methodology, significantly enhancing brand visibility and creating a scalable demand generation model. • Established and led the company’s inaugural SDR team, creating a systematic approach to lead qualification and pipeline development, which had not existed previously. • Initiated and structured regular cross-functional communication between business operations, marketing, and product management, improving alignment and efficiency in product launches and marketing campaigns.

Experienced marketing strategist and leader, providing consulting and fractional work to organizations on marketing strategy, campaign implementation, training/mentoring, tech stack integration and more. Recent Roles: • Developed comprehensive marketing strategies and processes for a healthcare technology start-up, focusing on product launch, demand generation, and sales workflows. • iCMO for Grow Powerful, a network of fractional growth and marketing leaders for B2B tech that deliver tailored marketing services to client companies.

Key Accomplishments: • Achieved a 98% client retention rate by implementing targeted customer marketing, establishing a customer advisory board, and conducting primary customer research, driving innovation across sales, account management, and product development. • Increased opportunity generation by 53% year-over-year through the successful introduction and execution of account-based marketing strategies. • Boosted digital traffic and online engagement by over 200% annually through a comprehensive digital marketing strategy, including SEO, content marketing, and social media optimization. • Led the complex rebranding of the company from iJET to WorldAware, integrating multiple acquired brands and unifying public and client-only websites, strengthening brand identity and market positioning • Directed global marketing efforts and supervised multi-channel demand generation, product marketing, and brand development initiatives, contributing to record revenue growth and enhanced brand awareness across global markets. • Pioneered cross-functional collaboration between product development, product management, and marketing, improving go-to-market coordination and messaging, leading to more cohesive product launches.

Key Accomplishments: • Generated 300+ targeted leads per month, resulting in a 3x improvement in sales connection rates and a 25% conversion to sales-qualified leads. • Unified two distinct brands into a cohesive narrative, significantly reducing market confusion and strengthening the company's market positioning. • Crafted and executed a marketing strategy centered on demand generation, analyst relations, and consistent messaging, positioning the company for accelerated growth and enhancing brand recognition. • Led product marketing and messaging initiatives, ensuring brand consistency across all channels and aligning with the overall growth strategy. • Optimized CRM (Salesforce.com) and marketing automation (Pardot) systems to support a defined sales process, enhancing the measurement and optimization of marketing programs.

Key Accomplishments: • Drove a 900% increase in pipeline and nearly 100% annual revenue growth by leading demand generation, social media, and content syndication programs. • Achieved a 200% increase in social media followers annually, 46% monthly increase in site visits, 35% monthly increase in website pageviews, and 48% monthly increase in new visitors. • Directed re-branding and messaging efforts to effectively communicate client value, leveraging analyst recognition to enhance the company's position in agile and mobile development markets. • Built and led an inside sales team, consistently generating an average of 6 qualified opportunities per representative each month, significantly boosting pipeline growth. • Established and integrated a comprehensive marketing tech stack, including CRM (Salesforce.com) and marketing automation tools (Marketo, Autopilot/Bislr), enhancing cross-functional efficiency and data- driven decision-making.

Key Accomplishments: • Pioneered the introduction of Application Performance Engineering (APE) and Network Virtualization for Software Testing, establishing new market categories through targeted media and analyst engagements. • Boosted average deal size by 40% by re-branding, bundling, and re-pricing core technology, enhancing perceived customer value and driving higher sales. • Doubled lead-to-opportunity conversion rates by implementing targeted, account-based marketing programs tailored to high-value prospects. • Achieved a 200% increase in daily traffic, 300% rise in monthly unique visitors, 400% growth in content consumption, 300% boost in lead conversion, and a 10x surge in pipeline revenue through a comprehensive overhaul of the website, social marketing, and digital campaigns. • Launched innovative freemium tools, including a SaaS-based performance test and mobile apps for Android and iOS, driving user engagement and expanding the customer base. • Directed partner marketing and enablement activities, creating product collateral and ROI calculators that supported successful OEM agreements with HP, CA, and Perfecto Mobile. • Implemented process and compensation changes for the Inside Sales Team, resulting in a 27% quarterly increase in qualified opportunities added to the pipeline, despite a reduced team size. • Won the inaugural Blue Drop Award for “Best Business Website” in April 2012, recognizing excellence in digital innovation and user experience.

Key Accomplishments: • Pioneered the market introduction of the .NET application monitoring segment, establishing AVIcode as a leader in this emerging field. • Drove the generation of 500+ new leads per month, accounting for 70-78% of annual software sales through integrated, targeted online and event-driven marketing programs. • Increased lead conversion rates by over 30% and reduced sales cycles by approximately 20% through optimized lead nurturing and targeted marketing strategies. • Led the successful launch of 6 new products, including a SaaS solution, driving rapid market adoption and significant revenue growth. • Created and launched highly successful integrated “Lick the Bugs” campaign and microsite; achieving global media coverage, 300% increase in event traffic and being featured as a case study in the book “Twitter Marketing: An Hour a Day”. • Spearheaded the creation of AVIcode’s first marketing department and inside sales team, laying the foundation for scalable growth and improved sales operations. • Collaborated with Microsoft product and strategy teams to strengthen co-marketing efforts, resulting in AVIcode being featured in Microsoft executive keynotes and global regional briefings. • Managed the communications strategy and marketing transition during AVIcode’s 3-month acquisition by Microsoft.