• Defined the foundational enterprise architecture strategy and technology roadmap, aligning technical execution with the business objectives and healthcare compliance requirements (HIPAA). • Orchestrated the selection and initial implementation of the enterprise CRM platform, architecting the core data model to unify the patient journey. • Architected end-to-end solutions for key business processes, ensuring seamless integration between clinical, operational, and customer-facing systems. • Launched the architecture governance framework to standardize technology solutions and drive alignment across early-stage engineering teams.

• Spearheaded the development of enterprise-wide technical standards, reference architectures, and design patterns to guide integrated solutions across multiple platforms and applications. • Translated business strategy into a long-term technical vision, architecting end-to-end technology solutions and establishing governance for system design, infrastructure, and application development. • Established and managed the architecture review process, creating validation checklists and providing expert guidance to ensure architectural alignment and adherence to standards. • Engineered solutions with a focus on key operational requirements, including scalability, security, reliability, and maintainability. • Engaged with stakeholders to gather requirements, fostering a collaborative environment that ensured solutions met business needs effectively. • Engaged stakeholders to refine digital currency design, ensuring strategic alignment. • Developed and maintained comprehensive architecture blueprints for the approximately 400 assets. Mapped projects on assets to develop heat map for the management for the transformation alignment. • Developed and maintained key Enterprise Architecture artifacts, including current state architecture, capability maps, and standards within the official EA repository. • Maintained the business services, products with alignment with the supporting application to identify the effected assets and services for any change. • Supported agile teams in architecture adherence, fostering effective project execution. • Conducted a portfolio assessment of ~400 assets, applying resiliency assessments to classify applications for cloud migration (retain, retire, rehost, refactor). • Conducted thorough assessments of existing architecture to identify inefficiencies, leading to streamlined processes and enhanced resource allocation. • Conducted gap analysis to streamline architecture, achieving measurable cost reductions. • Drove cloud adoption and cultural change as a thought leader, promoting cloud-native solutions and educating business units on effective cloud architecture principles. • Defined AWS Cloud adoption and migration strategy, aligning business applications with AWS Well-Architected Framework. Created high-level designs for cloud-native transformation, including workload re-hosting, re-platforming, and modernization on AWS. • Established hybrid-cloud architecture using AWS Direct Connect and VPN to integrate on-prem with AWS, ensuring minimal disruption during migration. Designed disaster recovery and business continuity strategy leveraging AWS multi-region deployments, Route 53, and S3 cross-region replication. • Implemented governance frameworks to ensure compliance with architecture standards, resulting in improved project delivery timelines and reduced risks. • Facilitated workshops with cross-functional teams to gather insights, aligning architectural solutions with business objectives and promoting shared ownership. • Identified and integrated new industry trends and technologies into the company's technology policies and strategic roadmap. • Researched emerging technologies and led Proof of Concept (PoC) initiatives to validate technology value, recommending functionally robust and cost-effective tools for development efforts. • Assess data flows, ingestion points, API calls, resiliency gaps (e.g., active/passive vs. active/active) and review findings with internal core teams. • Led the evaluation and selection of 3rd-party and SaaS software, designing standard configurations for enterprise-wide use. • Assess the feasibility of solution (On-premise, SaaS or third-party cloud like (AWS, GCP and OCI).

• Solutions designed for in-house CRM, Personal Finance, Product Finance and Tasheel Credit Card product. I was responsible for the cross functional team correspondence. Our project includes the digitization of Credit Card with MasterCard & Thales for the Android and iOS devices. • Digital Customer Journey Mapping leads to solution design. • Worked closely with service providers like ELM, GOSI, SIMAH, NAFITH and SAYEN to prepare solution design. • Business Analysis which involves interfacing with business and technology Requirement gathering for the products which includes Personal loan, Product loan and Credit Card. • Business technology solutions identification and recommendation to fulfill the requirements. • Project Manager for partner launch which include IKEA, Almana Hospital, Al Mutlaq, Virgin Mega Store. Conducted thorough business analysis to gather requirements for personal and product loans, ensuring alignment with stakeholder needs and technological capabilities. • Coordinated with cross-functional teams and service providers to successfully digitize credit card solutions, strengthening partnerships and improving user experience. • Fostered open communication within teams, promoting a collaborative environment that facilitated seamless project execution and shared accountability. • Develop low-level designs / architectural diagrams / data flows. • Developed comprehensive digital customer journey maps, guiding solution design and enabling targeted enhancements for user satisfaction. • Coordinated cross-functional teams to successfully digitize credit card solutions, enhancing user experience and strengthening service provider partnerships. • Conducted comprehensive business analysis for personal and product loans, aligning stakeholder needs with technological capabilities for effective solution design.

• Led CRM product development, enhancing user engagement and satisfaction. • Implemented a comprehensive CRM strategy, enhancing customer interactions and fostering long-term loyalty through personalized communication. • Championed the development of the airline's CRM and Loyalty program product, enhancing passenger engagement and satisfaction across the entire travel journey. • Implemented a comprehensive CRM strategy for personalized passenger communication, fostering long-term loyalty and increasing customer lifetime value (LTV). • Analyzed passenger data and market trends to inform product development, enabling targeted marketing that boosted ancillary revenue sales conversions (e.g., seats, bags, upgrades). • Coordinated cross-functional teams from Marketing, Revenue Management, Loyalty, and Flight Operations to ensure alignment and successful execution of strategic commercial initiatives. • Fostered a collaborative team environment to drive collective success on projects impacting passenger experience, from booking to post-flight engagement. • Executed data-driven enhancements to the CRM platform, resulting in measurable improvements in customer retention, repeat bookings, and Net Promoter Score (NPS). • Developed targeted marketing campaigns using CRM insights on passenger segments and booking behaviors, leading to increased brand engagement and redemption rates for the frequent flyer program.

• Led CRM solutions for Oracle, Salesforce, and Microsoft, enhancing client engagement in KSA. • Drove pre-sales and RFP processes, achieving measurable client satisfaction improvements. • Collaborated with teams to deliver POCs, showcasing innovative CRM capabilities. • Utilized analytical skills to tailor CRM solutions, addressing diverse client needs. • Facilitated significant growth in CRM adoption across key accounts. • Conducted comprehensive needs assessments for clients, delivering tailored solutions that increased operational efficiency and reduced project timelines. • Developed and presented compelling RFPs and POCs, showcasing integrated solutions that positioned the company as a leader in technology consulting. • Fostered strong relationships with key stakeholders, ensuring alignment on project goals and facilitating seamless communication across teams. • Provided mentorship and guidance to junior consultants, cultivating a collaborative environment that promoted professional growth and team cohesion. • Streamlined CRM integration processes for Oracle and Salesforce, achieving substantial improvements in client engagement metrics across KSA. • Conducted thorough needs assessments to customize CRM solutions, significantly enhancing operational efficiency and reducing project timelines.

• Led diverse projects, enhancing technical skills and product knowledge. • Collaborated with teams to deliver successful project outcomes. • Applied problem-solving skills to improve process efficiency. • Gained expertise in IBM's product suite, contributing to project success. • Implemented technical solutions for clients, enhancing system efficiency and driving measurable improvements in project delivery. • Analysed client requirements to develop tailored technology strategies, resulting in increased customer satisfaction and repeat business. • Fostered teamwork among cross-functional teams to streamline project execution, ensuring on-time delivery and elevated product quality. • Developed user-friendly documentation and training materials, empowering clients to maximize product usage and achieve desired outcomes. • Actively engaged with clients to provide ongoing support and troubleshooting, building strong relationships and enhancing client trust. • Implemented tailored technical solutions for clients, driving measurable improvements in project delivery and enhancing overall system efficiency.

• Led Siebel CRM implementation, enhancing client satisfaction and operational efficiency. • Collaborated with teams to resolve complex issues, boosting system reliability. • Utilized Siebel expertise to streamline processes, achieving measurable improvements. • Conducted thorough system analysis for Siebel CRM implementation, enhancing user experience and streamlining operational workflows. • Collaborated with stakeholders to gather requirements, leading to tailored solutions that improved client satisfaction and project outcomes. • Developed and executed training programs for end-users, resulting in a smoother transition to the new system with noticeable user adoption. • Presented strategic insights to management, showcasing the benefits of CRM enhancements that contributed to a more focused sales approach. • Fostered a collaborative environment with cross-functional teams, ensuring effective communication and project alignment throughout the implementation process. • Implemented Siebel CRM solutions, driving operational efficiency and enhancing customer engagement through tailored functionalities.

• Delivered expert Oracle 10g support, boosting client satisfaction and swiftly resolving technical issues. • Collaborated with Oracle on licensing and compliance, ensuring smooth partner operations and mitigating risk. • Analyzed client requirements to implement tailored Oracle RAC 10g solutions, significantly enhancing system reliability, performance, and efficiency. • Conducted Oracle Database 10g training for clients, empowering them with knowledge that improved their operational efficiency and self-sufficiency. • Participated in partner solution certification, cultivating strong stakeholder relationships and driving collaborative success. • Coordinated with Oracle's presales team to optimize licensing processes, which boosted partner engagement and ensured compliance. • Evaluated and implemented client-specific Oracle solutions, leading to substantial and measurable improvements in system performance and reliability