Led global, multi-channel member communications for London, New York (NoMad), Washington, DC and Doha across newsletter, app, web, social and in-club collateral. Owned the integrated communications calendar and chaired weekly cross-market meetings to align priorities, sign-offs and delivery. Produced the Weekly Global Membership & Communications Report for investor and company-wide reporting, surfacing KPIs and insights. Planned, wrote and delivered local member newsletters for each club every two weeks, the monthly global newsletter and dedicated seasonal or time-sensitive sends, managing approvals with local Managing Directors. Built and scheduled member push notifications, coordinating links and deep links to the member portal and app. Governed tone of voice and copy across event posters, in-app listings and the member portal; enforced naming conventions, resolving inconsistencies in Ned’s Club tone and style across markets. Oversaw platforms and workflows: Salesforce Marketing Cloud (newsletters) and Sitecore (portal and app publishing). Commissioned and published monthly editorial features. Curated and managed @NedsClubs and @NedsClubWashingtonDC Instagram accounts and tracked engagement and community growth. Managed content capture for hero moments (including Pool Parties and Sunset Sessions): briefed photographers and videographers, controlled budgets and processed invoices. Partnered with Membership, Events, Food & Beverage and Partnerships to deliver timely campaigns and member-perk communications. Impact: Implemented a weekly cadence of member-related LinkedIn posts, strengthening the membership narrative and visibility. Supported timely member communications and app updates for Interstellar BBQ at Electric Diner, considered the fastest-selling pop-up in London. The 29 Aug 2025 newsletter drove the largest waitlist for Ned’s Pool Party since the club opened.

Promoted from Senior Commissioning Editor after exceeding growth targets for the US Travel Journal. Delivered US impressions growth of +196% to 5.92M through data-led commissioning and streamlined workflows. Scaled production while maintaining quality and set editorial policy and standards to ensure brand consistency. Partnered with Product, Monetisation and PR on high-profile campaigns and communicated results and insights to stakeholders. Mentored two Editorial Production Assistants, improving on-time delivery and reducing turnaround time.

Exceeded US impressions target by 45% (1.82M vs 1.25M) for the US Travel Journal. Scaled output from 13 stories per month to 100 by December without compromising editorial standards. Recruited and onboarded 14 freelancers and optimised budgets, briefs and workflows.

Features and commissioning for titles including GQ, Men’s Health, PAPER Magazine, House & Garden and The Manual.

Wrote, edited, pitched and commissioned cross-platform features and adapted the global tone to local markets. Collaborated with Commercial and PR on high-visibility editorial projects and events.

Wrote, edited, pitched and commissioned cross-platform features and adapted the global tone to local markets. Collaborated with Commercial and PR on high-visibility editorial projects and events. Wrote cover stories on prominent South African figures including Trevor Noah, DJ Black Coffee and Bonang Matheba.

Wrote, edited, pitched and commissioned cross-platform features and adapted the global tone to local markets.

Content Strategy for Professionals: Specialization

Northwestern University/Coursera

Introduction to Content Design

Government Campus