• Building community - first lifestyle brand transforming how residents and visitors connect in Costa Rica's most dynamic beach town • Architected full - stack lovable.dev platform integrating WhatsApp, curated business directory, and events platform • Designed "pura oro" brand strategy elevating Nosara from surf town to sophisticated wellness destination • Launching nosara.gold radio streaming platform Q1 2026

• Scaled to BRW Fast 100 status, serving 10 , 000+ small business clients across Australia • Built company from startup to 7 - figure revenue with 35+ team members • Manage complete hosting infrastructure ensuring 99.9% uptime • Pioneered AI integration (2023), increasing team productivity 3 - 5x

• Transformed dispersed and old school personal development non - profit founded in 1978 into global digital community • Launched multilingual platform (English with iOS / Android native apps on Circle.so

• Led product strategy for meditation platform serving and engaging stressed urban users • Drove growth strategy for app downloads, trial - to - paid conversion rate, studio visits • Liaised with engineers, marketing and stakeholders on growth and metrics • Created UX copy in room and in app, establishing modern, warm brand voice • Managed team of meditation teachers, musicians, and content creators

• Co - created NYC's first modern meditation studio + iOS app - multi - million dollar budget. • Researched and tested content development for signature mental health practices • Designed content architecture and recorded 400+ hours of guided meditations • Delivered luxury brand partnerships: JetBlue, Uber, Edition Hotels, Stella Artois • Generated 30+ media features: Vogue, WIRED, Fast Company, NBC, WSJ • Attracted celebrity entrepreneurs and billionaire investors, as well as major fashion, beauty and Hollywood clients / supporters

• Elevated entrepreneur brands through psychology - driven transformational copy • Specialized in converting skeptics to buyers through strategic messaging • Applied SPIN selling and behavioral psychology for conversion optimization

BRW Fast 100 Company (Magicdust), 30+ media features for INSCAPE including Vogue, WIRED, Fast Company, Transformed 45 - year institution's donation model to recurring revenue