Dynamic and results-driven Brand Manager with a proven record of incremental category growth. Successfully led and managed two the fastest-growing, top brands in the pet dental and supplement categories. Skilled in strategy development, long-term planning, and innovative new product development. Adept at overseeing brand growth, diversifying product portfolios, and ensuring market leadership. • P&L ownership through developing and executing strategies that drive profitable growth and exceed financial targets. • Brand strategy development creating and implementation of comprehensive brand strategies that aligned with company objectives. • Conducted market research to identify trends and consumer preferences to differentiate from the competitive landscape. • Revitalized brands through comprehensive marketing strategies, and expanded product portfolios for Minties Dental Treats and VetIQ Pet Supplements. • Development of strategic planning and formulated long-term vision over a 5-year horizon. • Pioneered and executed inventive new product development strategies to heighten market competitiveness. • Managed and optimized annual budgets surpassing annual goals, while ensuring fiscal prudence and strategic allocation. • Provided comprehensive support to the leadership team on pivotal projects, impactful presentations, and GTM strategic endeavors. • Developed, executed and analyzed marketing campaigns, PR, and content to ensure alignment with brand goals and targets. • Collaborated with cross-functional teams to realize organizational goals and fortify brand equity.