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Bryan Daniel

Fractional CRO & RevOps Leader for B2B SaaS | ex-VP RevOps Frontify | Pricing, GTM, Forecasting, AI Governance

About Me

I take the revenue seat part-time and own the number: GTM strategy, pricing and packaging, comp and quota design, forecasting, RevOps systems and AI governance across the revenue stack. Fifteen years of commercial leadership, ten in B2B SaaS, most recently VP RevOps at Frontify (15-person RevOps, BI and Enablement team, HubSpot to Salesforce migration) and VP Revenue at a Swiss weather-data scale-up (~35-person commercial org, quota attainment from 80% to over 120% in three quarters). I come in at inflection points: past founder-led sales, pre-first-CRO, just raised, scaling into enterprise, or pricing that is leaking value. Based in Lauterbrunnen, Switzerland; I work across DACH, the UK and remote. MBA EMLyon. Gong partner. Engagements run as fractional leadership (1 to 3 days a week), fixed-scope sprints (4 to 8 weeks) or light-touch advisory.

Jurisdiction

Switzerland

Experience

Seniority LevelC-Suite
Years of Experience15-20 years
Current StatusActive
Founder, Fractional CRO & RevOps LeaderPrecision Play (Pricis GmbH)
2026 - Present

Fractional CRO and RevOps leadership for B2B SaaS scale-ups at growth inflection points. Current and recent engagements include an AI weather-forecasting scale-up (GTM and pricing advisory) and a Swiss insurtech/HR platform (embedded fractional RevOps lead: cohort-based revenue model, bottom-up target planning, attribution model, HubSpot lifecycle and stage definitions, comp redesign). Scope across engagements: GTM strategy, pricing and packaging, comp and quota design, forecasting, RevOps systems, AI strategy and governance.

VP Revenue OperationsFrontify
2021 - 2024

Led a 15-person Revenue Operations, BI and Enablement team for a global B2B SaaS brand-management platform. Owned forecasting, pipeline and territory design, comp and quota plans, and the revenue data model. Led the HubSpot to Salesforce migration and consolidated Customer Success onto Salesforce (retiring Gainsight). Built the reporting layer the exec team and board ran the business on.

VP RevenueMeteomatics
2024 - 2026

Owned the full commercial number for a Swiss weather-data and forecasting scale-up selling into energy, aviation, insurance and enterprise globally. Led a ~35-person commercial organisation across Sales, Customer Success and Revenue Operations; hired and led the Head of RevOps, Head of CS and Head of Sales. Redesigned the compensation plan (territories, quotas, accelerators), introduced performance management, rebuilt forecasting and the enterprise sales motion, and drove GTM through a Series C. Quota attainment moved from 80% to over 120% within three quarters.

Education

Masters of MBAemlyon business school
2014 - 2015

Skills

Core skills10
Interests6
Languages1

Skills

Revenue Operations
GTM Strategy
Pricing & Packaging
Sales Compensation & Quota Design
Forecasting & Pipeline Management
HubSpot, Salesforce & Gong
Enterprise Sales Motion Design
Customer Success & NRR
AI Strategy & Governance
Fractional CRO

Interests

B2B SaaS Scale-ups
Value-based Pricing
AI in Revenue Teams
Founder-led to Repeatable Sales
Revenue Forecasting
Hospitality Direct Bookings

Languages

English

Services