ACQUIRED BY MEDIA RADAR CORPORATE PROFILE: An AdTech/MarTech/SaaS company with 70+ employees. RESPONSIBILITY PROFILE: As COO/CRO, I reported to the CEO with responsibility for operations and revenue, and 35 employees with 18 direct reports. I created and led a unified GTM strategy for top-line growth through real-time marketer intent and advertising spend signals to 2K+ customers, including: · Agency Holding Companies: WPP, Omnicom/IPG, Dentsu, Havas · Media Companies: Disney, NBC, Netflix, Sony, Nexstar · AdTech Companies: Google, The Trade Desk, Magnite, Criteo, Basis Technologies · SaaS Companies: Bombora, Sensor Tower, RB2B, Usergems, StatSocial, Humantic · Independent Agencies: W+K, Horizon Media, Assembly · Sports Leagues & Teams: NFL, MLS, Atlanta Hawks, LA Rams I also orchestrated product-led growth initiatives and sales enablement, working in concert with the CEO and the Board/PE owners. ACHIEVED IN THIS ROLE SALES TURNAROUND / PERFORMANCE OPTIMIZATION / GO-TO-MARKET STRATEGY ● I inherited a disjointed team and GTM strategy with inconsistent performance, fragmented communications, and pipeline bloat. Over the first 60 days, I reassigned/released underperformers, redefined team vocabulary/ICP, built customer trust and confidence, introduced market cataloguing, and institutionalized MEDDPICC sales methodology. This drove CS capacity (+45%), ACVs (+20%), and more than doubled sales. ATTRITION REVERSAL / CUSTOMER ENGAGEMENT ● Inefficient logins to access the client dashboard generated friction, resulting in 25-30% churn. After presenting challenges to the CEO and winning support to create a CRM-integrated API, over 90 days, I commissioned development, strategized internal/external campaigns, upsold existing clients, developed pricing/collateral, and conducted beta testing/improvements. The API was fully integrated, usage was scaled as a standalone offering, and renewal rates improved by ~10% within one year.

ACQUIRED BY STN VIDEO (MINUTE MEDIA) CORPORATE PROFILE: A ~$10M AdTech/MarTech/SaaS company with 6 employees. RESPONSIBILITY PROFILE: As Co-Founder & Chief Revenue Officer, I reported to the CEO and was responsible for all revenue, partnership, and business development functions, leveraging audience segmentation and automation to penetrate digital publishers, independent advertising agencies, and direct SMEs/SMBs in automotive, travel and destination, real estate, and sports. With this, I directed the development of a machine-to-machine intelligence platform and deployed core technology for content owners and brand/performance marketers who utilized the offering for dynamic creative optimization of both video content and advertising. ACHIEVED IN THIS ROLE ARTIFICIAL INTELLIGENCE ● High effort/spend on content creation prevented media company investments. I was recruited by investors to establish an AI-enabled business for video creation. Leading this, I produced a POC, formed revenue-sharing agreements with online video wholesalers, trained a proprietary engine to parse written material, processed several hundred thousand individual videos, and streamlined/validated output. This established a fully automated video creation solution, sparked competitive bidding negotiations, and enabled Send to News’ acquisition of Vedia. VALUE PROPOSITION / PRODUCT DEVELOPMENT ● A major digital auto retailer struggled with customer engagement/conversion, and I proposed an automated, scalable video solution. I constructed an end customer value proposition, presented enhanced listings, designed a pilot integrated with the vehicle data feed via a custom API, and aggregated validation metrics. The retailer signed a multi-year agreement and experienced a 35% increase in CTR and a 15% increase in conversions within 60 days, resulting in the solution becoming a pre-packaged offering. This was named an SOP & Best Practice.

ACQUIRED BY MAGNITE CORPORATE PROFILE: A $130M AdTech/SaaS company with 200+ employees. RESPONSIBILITY PROFILE: At SpotX, I reported to the CEO with a $120M Revenue Goal and 50 employees with 14 direct reports. I led the national sales organization (Programmatic, Traditional Managed Services), including operational/revenue scaling. Additionally, I cultivated relationships with key clients/industries/agencies, attracted/fostered a high-performance GTM culture, and pioneered digital video products across various platforms. ACHIEVED IN THIS ROLE SCOPE OF RESPONSIBILITY & ACHIEVEMENT ● Traditional television buying models prevented substantial online advertising investments. To solve this, we created a transactional infrastructure for advertising/media companies. I led market/SWOT analysis, built an MVP that determined/matched consumer profiles in real-time with advertiser campaign criteria, and inverted the solution for the publishing community. Then, we validated the approach, supported development, and marketed the concept. The solution was launched within 180 days, generated a new revenue stream in 90 days with exceptional market demand, and improved valuation from startup to $100M+, ultimately leading to an acquisition. GO-TO-MARKET STRATEGY ● SpotX targeted regional businesses as advertisers and aimed to launch a national GTM strategy. Supporting this effort, I reviewed pipelines and evangelized the opportunity across a skeptical ELT. Over nine months, I road-mapped engagement for 400+ F500 companies, determined target audiences, secured commitments from major media companies, and negotiated publisher-specific deals to support scaling. This established brand credibility through a programmatic platform, attracted investors to secure Series A funds, and was declared an SOP. COMPETITIVE DISPLACEMENT / PRODUCT DEVELOPMENT ● Aggressive competition revealed the need to introduce a proprietary self-service marketplace. Over 180 days, I determined customer requirements, supported beta development, formed in-product campaigns, proposed end-to-end user journeys, and licensed/integrated off-the-shelf vendor payment solutions. This strengthened the company's position by building client trust, converting roughly 50% of existing customers to a self-serve model, which provided the business capital needed to scale/roll out the programmatic business, and revolutionize manual buying/selling.

ACQUIRED BY SPECIFIC MEDIA (VIANT) CORPORATE PROFILE: A $38M AdTech/SaaS company with 40 employees. RESPONSIBILITY PROFILE: I reported to the CEO with a $35M Revenue Goal, and 25 employees with 6 direct reports. I was responsible for product/technology strategies for the digital video network, spanning 2K+ publishing affiliates and 250+ Fortune 500 brand advertisers. In these efforts, I developed/operated the core product line and proprietary contextual video distribution system, managed F500 advertising client revenue (P&G, American Express, Kraft Heinz, Intel), structured content acquisition agreements, built a 2K-site network for content aggregation, and delivered digital video advertising campaigns. RESPONSIBILITY PROFILE: Upon joining BBE, I reported to the CEO with a $18M Revenue Goal and 10 employees with 3 direct reports. I established product/market fit, built the partnership network, created the ‘supply side’ GTM plan/team, and secured initial customers.