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Carolina Madrid

Global Communications Leader | Internal & Executive Communications | Corporate Reputation | Digital & Integrated Media | Bilingual (EN/ES)

Jurisdiction

United States | Mexico | United Kingdom | Spain

Notable Employer

  • Managing Director, Strategic Communications at FTI Consulting

Experience

Seniority LevelExecutive
Years of Experience15-20 years
Current StatusActive
Managing Director, Strategic CommunicationsNotable
2022 - 2022

• Led digital and reputation strategies for clients in technology, financial services and energy • Directed AI-enabled content and reputation frameworks to help companies manage visibility and risk • Delivered global thought leadership campaigns for Microsoft and Unilever focused on innovation, AI and sustainability • Advised executive teams on stakeholder engagement and leadership visibility during transformation and industry change • Oversaw a 30+ person team delivering analytics, narrative development and integrated campaigns

Vice President, Client Experience
2013 - 2021

• Built and scaled the digital practice, leading integrated comms for clients like WeChat, Nestlé and Unilever • Directed strategy across PR, influencer and content to strengthen digital ecosystems and stakeholder trust • Launched new digital reputation frameworks to support transformation campaigns across EMEA

Education

Degree of Business journalism, public relations, SpanishWalter Cronkite School of Journalism & Mass Communication
2006 - 2010

Skills

Core skills10
Languages2

Skills

strategic communications
corporate reputation
internal communications
executive communications
digital strategy
integrated campaigns
change management
multicultural communications
measurement and insights frameworks
crisis communications

Languages

English
Spanish

Services