Carolina Madrid
Global Communications Leader | Internal & Executive Communications | Corporate Reputation | Digital & Integrated Media | Bilingual (EN/ES)
Jurisdiction
Notable Employer
- Managing Director, Strategic Communications at FTI Consulting
Experience
• Led digital and reputation strategies for clients in technology, financial services and energy • Directed AI-enabled content and reputation frameworks to help companies manage visibility and risk • Delivered global thought leadership campaigns for Microsoft and Unilever focused on innovation, AI and sustainability • Advised executive teams on stakeholder engagement and leadership visibility during transformation and industry change • Oversaw a 30+ person team delivering analytics, narrative development and integrated campaigns
• Built and scaled the digital practice, leading integrated comms for clients like WeChat, Nestlé and Unilever • Directed strategy across PR, influencer and content to strengthen digital ecosystems and stakeholder trust • Launched new digital reputation frameworks to support transformation campaigns across EMEA