Lead digital commerce strategy for omnichannel business across 40 markets, driving revenue growth, CX / UX innovation, and digital platform transformation. • Designed and launched a scalable test - and - learn roadmap across kiosks, with 30+ merchandising and UX tests delivering +2% AOV and +7% order satisfaction in top 4 markets: methods now adapted to digital storefronts • Spearheaded cross - functional governance model to accelerate kiosk adoption within restaurant, increasing usage rates from 73% to 82% in priority countries, driving margin - rich growth • Led replatforming of CRM ecosystem and transitioned agency operating model, enabling 50% cost savings while scaling AI - personalized, behaviour - triggered journeys to improve lifecycle marketing efficiency • Integrated omnichannel initiatives (e.g., loyalty - linked ordering) to unify digital and physical guest experiences and drive cross - channel conversion • Drove development of regulatory compliance and data privacy standards in preparation for the enforcement of the European Accessibility Act • Restructured digital team post - merger, implementing new operating model and market segmentation to align capability, governance, and commercial accountability across regions

TOM FORD BEAUTY; BALMAIN BEAUTY Led DTC site experience and operations from launch to scaling. • Secured multi - million - dollar capital investments and led first DTC site launches across 30 markets, achieving on - time delivery, >97% uptime, and strong early adoption metrics (e.g., CVR and AOV exceeding plan) • Defined and prioritized the digital product roadmap across UX, feature, personalization, and AI layers, ensuring successful delivery of all 40 launch - critical features to maximize conversion • Piloted 'Fragrance Finder', boosting sell - through by +10% in key markets and informing global personalization roadmap • Established site operations processes (merchandising, pricing, promotion) and governance, achieving -20% reduction in errors over first 60 days • Defined global - to - local campaign management frameworks balancing evergreen brand storytelling with launch agility, enabling consistent brand execution across markets Note: selected for promotion to Executive Director prior to departure

Oversaw global CRM, digital commerce strategy, and performance media for eCommerce wholesale. • Developed multi - channel eCommerce and CRM strategy, managing P&L, lifecycle marketing, and analytics • Conducted global e - retailer audit; identified optimizations driving +3ppt YoY uplift in focus doors • Built omnichannel loyalty programs, increasing repeat purchase by +6ppt – exceeding ELC portfolio average • Launched full - funnel marketing optimization toolkit for eCommerce wholesale accounts, outperforming lead gen benchmarks by +20% of 50 employees Wharton

Led digital commerce strategy and anal ytics for clients in luxury goods space. • Drove initiatives responsible for 25% of company profit • Incepted partnership with ContentSquare to evolve analytics capacity to accelerate UX / UI testing and improvements • Developed DTC eCommerce strategy for watch resell start - up, including segmentation, channel structure, and feature roadmap to enable scalable launch

Led global anal ytics strategy and martech / CDP acquisition across digital journeys. • Redesigned VoC and NPS program to capture journey - level insights and drive CX improvements • Led consumer journey measurement standardization for brand and category launches

Built eCRM, digital anal ytics, and testing functions supporting +$500M DTC business across EMEA. • Launched Conversion Rate Optimization program: delivered +17% in incremental revenue • Created an algorithmic attribution profit framework; implementation improved PPC ROAS by +50% • Implemented a Consumer Lifetime Value analytic framework that drove a marketing cost - per - consumer value ratio improvement of +20% year - over - year

Advised Fortune 500 clients on strategy, marketing, and operations transformation.

Awards / Recognition: selected as 1 of 50 employees globall y to attend Wharton Leadership Symposium for executive leadership development, Awards / Recognition: Short - listed in 2 categories for Marketing Week's Data Storytelling Awards 2016