Education
Entertainment Providers
Hospitals and Health Care
Professional Services
Transportation, Logistics, Supply Chain and Storage
Technology, Information and Media
Retail
Consumer Services
Active

Jorge Ortega

Interim / Fraction Chief Communications Officer

About Me

Seasoned marketing and communications executive with deep experience advising C - suite and board leaders through brand transformation, go - to - market strategy, and performance marketing across dynamic sectors. Trusted partner to organizations undergoing growth, repositioning, or complexity. Proven ability to unify global brand strategy, lead international teams, and deliver measurable business impact across regulated industries including healthcare, tech, and consumer.

Jurisdiction

United States

Experience

Seniority LevelC-Suite
Years of Experience15-20 years
Current StatusActive
EVP, Client SuccessChangeMakers
2025 - Present

• Lead enterprise - level growth strategy and advisory partnerships for a next - generation consultancy serving corporate, investment, and high - growth clients. • Develop go - to - market strategies and reputation platforms aligned with investor expectations and stakeholder confidence. • Advise C - suite leaders on brand transformation, communications strategy, and business expansion during high - stakes transitions. • Collaborate with data, product, and analytics teams to enhance enterprise marketing intelligence and capability building.

Managing Director, CRAAdmired Leadership
2022 - 2025

• Served in embedded interim CCO roles for public companies navigating transformation, M&A, and market repositioning. • Led brand messaging and investor communications strategies to restore market confidence and stakeholder alignment. • Co - launched ALEX, an AI - based leadership platform; drove GTM planning and brand engagement. • Secured multimillion - dollar engagements across corporate, government, and nonprofit sectors.

Managing Director,EDELMAN
2018 - 2022

• Directed integrated marketing and brand strategies for global clients including in diverse sectors and regulated industries. • Led a 150+ person team and achieved 20% YoY growth through performance marketing and communications innovation. • Advised boards and CEOs in regulated sectors on reputation risk, positioning, and brand credibility. • Integrated analytics to advance campaign performance and executive visibility programs.

EVP / Managing Director,BURSON
2015 - 2018

• Revitalized operations across the U.S. and Latin America; led multimillion - dollar client accounts in corporate and public affairs and brand transformation. • Founded Studio - B, cutting operating costs by 64% and scaling creative and performance services globally. • Negotiated multi - year partnerships aligned with measurable brand and business outcomes.

Managing Partner,NEWLINK AMERICA
2010 - 2015

• Led enterprise brand strategy for multination clients including Coca - Cola, Bacardi, and J&J across the Americas. • Directed marketing campaigns that elevated market share and consumer engagement. • Advised cross - sector companies on transformation, multicultural positioning, and innovation.

Skills

Core skills1
Languages2

Skills

Certified Management Accountant, Executive Leadership, Consulting, Marketing, Banking, Community Leadership, Marketing, Communications, Brand Strategy, Marketing Strategies

Languages

English
Spanish

Services