Hello, I'm Claudia G.
Details
- Professional CategoryBrand, Marketing & Communications
- Location
- Years of Relevant Experience10-15 years
- Seniority LevelExecutive
- Consulting Rate (Hourly)125
Headline
Experienced product marketing and brand manager leader with a proven track record managing cross-functional teams of 20+ and overseeing budgets exceeding $50 million in complex, high- impact projects. Comfortable managing several projects at once with short-turnaround deadlines
Experience
Vice President of Product Marketing and Brand Content
Relevant/Notable employerCalvin KleinMarch 2024 - August 2025Responsible for managing and translating global marketing strategies intro creative ideas, product concepts and executions across
the Americas, Europe and APAC, including art direction, styling, copy, packaging, PR and production, ensuring a strong and
expanding international presence.
Define, coordinate and manage the overarching seasonal planning from seasonal framing to market entry, ensuring alignment with
the brand strategy and business goals.
Create and deliver cut through campaigns that move culture with a clear understanding of the consumer journey.
Partner with brand ambassadors (actors, athletes, singers) and influencers to create and curate an ecosystem of
external creative partners, strengthening the brand positioning through meaningful collaborations.
Track the key performance indicators of regionalized marketing initiatives and campaigns to provide insights and
ensure business impact and brand consistency.
Oversee cross-functional teams to build content and communication strategies and execute 360 marketing plans.
Head of APAC Brand Content and Creative Marketing
Relevant/Notable employerZaraDecember 2021 - April 2023Lead and oversee the development and implementation of the integrated cross-border marketing strategies for Asia with focus on
China, across all customer experience touch points, while adhering to global guidelines.
Manage deliverables of marketing teams and overall business achievements, while providing strategic guidelines.
Increase brand awareness to target segment while monitor ROI.
Track the key performance indicators of regionalized marketing initiatives and campaigns to provide insights to corporate HQ.
Build strong partnerships with cross-functional teams to develop launch strategies and deliver product launches.
Drive continuous analysis of competitive environment and consumer trends, monitoring competition, and generating ideas.
Senior Marketing Project Manager and Creative Producer
Relevant/Notable employerZaraOctober 2018 - November 2022Implementation of short term and long-term moving video, print and digital global campaigns from brief to completion within the
allocated budget, ensuring high-end quality.
Production of photo shoots while ensuring all creative components support the brand identity and further the creative vision.
Develop calendar of content and communication activities to boost selling awareness and credibility.
Drive creative approval process between key stakeholders and leaders, share feedback and ensure implementation of changes.
KPI’s definition and in-depth data analysis to develop actionable insights and recommendations for future campaigns.
Senior Account Executive
Singular OneMarch 2017 - July 2018Develop CRM campaigns to track all pertinent account information and sales progress.
Prospect, penetrate and create new relationships with clients.
Develop annual brand marketing, communication and reputation campaigns both on and offline and organization of events.
Deliver the highest level of sales and customer service to our clients.
Client portfolio: Mercedes Benz, Lidl, Pepsi, AEG, ZTE, Leyva, Consejo Regulador del Vino de Jerez.
SM & Digital Analyst
ROI Up AgencyApril 2014 - February 2017Develop CRM campaigns & tools to track all pertinent account information and sales progress.
Develop SEO & SEM strategies.
Create and publish relevant, original, high-quality content, as well as promoting it through Paid Media.
Develop CRM campaigns & tools to track all pertinent account information and sales progress. Optimize
campaign performance to fulfill our clients ROI goals.
Client portfolio: Dufry, Thermomix, Kaspersky, HomeAway, Neinver, Muga.
Industry
- Retail
- Technology, Information and Media
Specific Jurisdictions That I'm Qualified In or Can Cover
United States
Spain
Japan
South Korea
China
France
Germany
United Kingdom
Italy
Portugal
Mexico
Brazil
Colombia
Language(s)
- English
- German
- Spanish
Your Skills
Product developmentTeamworkResults-drivenDetail-orientedProactiveCollaborativeOpen-mindedLeaderBrand managerCreatitivy
Professional Interests
FashionTravelLuxuryArtJournalismBrandingCommunicationPR
I am interested in
- Professional / Business Networking
- Career Opportunities
- Providing Services based on my Expertise