Responsible for managing and translating global marketing strategies intro creative ideas, product concepts and executions across the Americas, Europe and APAC, including art direction, styling, copy, packaging, PR and production, ensuring a strong and expanding international presence. Define, coordinate and manage the overarching seasonal planning from seasonal framing to market entry, ensuring alignment with the brand strategy and business goals. Create and deliver cut through campaigns that move culture with a clear understanding of the consumer journey. Partner with brand ambassadors (actors, athletes, singers) and influencers to create and curate an ecosystem of external creative partners, strengthening the brand positioning through meaningful collaborations. Track the key performance indicators of regionalized marketing initiatives and campaigns to provide insights and ensure business impact and brand consistency. Oversee cross-functional teams to build content and communication strategies and execute 360 marketing plans.

Lead and oversee the development and implementation of the integrated cross-border marketing strategies for Asia with focus on China, across all customer experience touch points, while adhering to global guidelines. Manage deliverables of marketing teams and overall business achievements, while providing strategic guidelines. Increase brand awareness to target segment while monitor ROI. Track the key performance indicators of regionalized marketing initiatives and campaigns to provide insights to corporate HQ. Build strong partnerships with cross-functional teams to develop launch strategies and deliver product launches. Drive continuous analysis of competitive environment and consumer trends, monitoring competition, and generating ideas.

Implementation of short term and long-term moving video, print and digital global campaigns from brief to completion within the allocated budget, ensuring high-end quality. Production of photo shoots while ensuring all creative components support the brand identity and further the creative vision. Develop calendar of content and communication activities to boost selling awareness and credibility. Drive creative approval process between key stakeholders and leaders, share feedback and ensure implementation of changes. KPI’s definition and in-depth data analysis to develop actionable insights and recommendations for future campaigns.

Develop CRM campaigns to track all pertinent account information and sales progress. Prospect, penetrate and create new relationships with clients. Develop annual brand marketing, communication and reputation campaigns both on and offline and organization of events. Deliver the highest level of sales and customer service to our clients. Client portfolio: Mercedes Benz, Lidl, Pepsi, AEG, ZTE, Leyva, Consejo Regulador del Vino de Jerez.

Develop CRM campaigns & tools to track all pertinent account information and sales progress. Develop SEO & SEM strategies. Create and publish relevant, original, high-quality content, as well as promoting it through Paid Media. Develop CRM campaigns & tools to track all pertinent account information and sales progress. Optimize campaign performance to fulfill our clients ROI goals. Client portfolio: Dufry, Thermomix, Kaspersky, HomeAway, Neinver, Muga.