Bryan S
I bridge the critical gap between breakthrough technology and commercial success. Equipment manufacturers, distributors, and tech startups partner with me to fully develop their products AND teach their teams to effectively commercialize their entire portfolio—transforming them from market participants into market leaders.
About Me
Jurisdiction
Experience
• Quality Management Systems and Regulatory Compliance over several international jurisdictions • Combining B2B and B2C strategies into capital equipment devices via eCommerce API integration • Small business budgets and dynamics (making lemonade from only a few lemons) • C - Suite, Board of Directors conduct / interactions Outcomes Affected ◦ Launched paradigm - shifting prescription device rental platform, fully integrated with eCommerce (Stripe), logistics (UPS), communications (SendGrid), with mobile - friendly front end, and non - coder - admin backend for internal management ◦ 6 major regulatory audits without major non - conformities ◦ Introduced 3 new product modalities to market for a company that previously had only one (for 20 years) ◦ Business Growth: 38% ($9M - $12.5M)
• Acquisition / merger integration dynamics • Interplay between development, production, service, and support across multiple modalities • Multiple CRM and ERP integration across multiple business sectors • Large, remote team management • Corporate procurement and IT infrastructure obstacles/ pathways • Image transfer, local and across several interacting devices/ clouds (DICOM, PACS, HIS / RIS, Tele - radiology) • Dummy - proofing product configuration for sales staff Outcomes Affected ◦ Managed massive transition of both Sound and Antech from DynamicsCRM to Salesforce.com with new / custom integrations with a variety of other data sources (250+ users of new, integrated platform, managing $600M of annual business interactions with 50K+ customers) ◦ Oversaw product development and management of entire portfolio (47 Active products + 450 legacy - still - supported products across 12 modalities) ◦ Supervised development, technical product managers, and external KOL / SME resources ◦ Business Growth: 25% ($100M - $125M)
• First real launch of a therapy laser with fully coherent story of science, clinical outcomes, and implementation • Fully educated sales team and distribution channels • Library of content marketing content (40+ articles written) • Business Growth: 78% ($7M - $12.5M)