At Airties, I led Market & Business Intelligence, Product Marketing, Brand & Creative Strategy, Content Marketing, Public Relations, and Event and Field Marketing, all with one goal: making Airties the go-to name in smart connectivity solutions. I bridged strategy and execution, translating complex technology into compelling stories, driving market awareness, and ensuring the Airties brand stood out in a competitive landscape. With a passion for innovation and data-driven insights, I crafted impactful messaging, built strong industry relationships, and delivered engaging experiences that fuel business growth.

At Airties, I led Product Marketing and Strategy, shaping positioning, messaging, and go-to-market plans to drive adoption and growth across key segments. I owned market and competitive intelligence, customer and ICP insights, and strategic narrative development, translating product capabilities into clear value for customers and partners. I bridged product, sales, and leadership to align priorities, strengthen launch excellence, and equip commercial teams with the stories and assets needed to win. With a mix of strategic rigor and hands-on execution, I helped focus the roadmap through market feedback, sharpen differentiation, and accelerate revenue impact.

- support Cegeka's customers with their digital transformation and service design challenges (assignment-based) ---------------------------------------------------------- - restructured and build the team + day-to-day team management - created and validated the value proposition and methodology - detected leads and supported sales teams with customer visits at C-level to close deals - hand-over and transition into the different business units Assignment completed end of 2019

Innovation Management (a.i.) for both the transport and the warehousing division of H.Essers, working in close collaboration with the business stakeholders, external (technology) partners, Engineering and the H.Essers IT-department: - managing the innovation pipeline from ideation to business onboarding and scaling - facilitating ideation sessions and applying Service Design Thinking - Chairing innovation governance bodies like workgroups, SteerCo's and the Innovation Board - spearheading initiatives in the domains of RPA, Computer Vision, Artificial Intelligence, Augmented and Virtual Reality, sustainable transport, IoT, process digitalization and automation, intermodal transport mode development, E-CMR, Automated Guided Vehicles

- International Marketing Management - Organisation Management

- Identify major market discontinuities and develop high-impact comprehensive value propositions (AR/VR and IoT) - Develop strategic programs that will drive new business in the mid- to long-term, from ideation to business on-boarding. - Program management of interdepartmental and company-wide strategic initiatives - Evangelize strategic initiatives to internal and external stakeholders About Technicolor: - Powering premium content: At Technicolor, we unite creativity with technology to push the boundaries of what entertainment can be. - Unleashing optimum access and seamless interactions: We engineer next-generation home network and video solutions that enable bandwidth intensive content to be distributed at gigabit speeds and enjoyed seamlessly regardless of place, device or time. - Pushing the boundaries of Immersive: We drive the conversations, collaborations, and innovations that will make the immersive future a reality by bringing together partners from across the entertainment industry and beyond.

Solution Strategy and Portfolio Management office + CTO Office Connected Home - established business partnerships and close collaborations with leading automotive OEMS and Tier-1 suppliers in a period of 6 months - spearheaded AR/VR initiatives within Connected Home: prototyped 1st NSP grade VR system and initiated a cross-company VR initiative Solutions Strategy & Portfolio Management - Connected Home - Successfully positioned a highly technical and complex IoT solution to various stakeholders of the customer DMU

Overall marketing responsibility for Region West: Market Management, Product Management, Marketing Communication & Events, Marketing Data Support. Managing a team of 18 people, member of the Management Team - build out the marketing team for Region West (from 0 FTE to 18 FTE) - successfully launched the Berner e-commerce platform and generated significant new business through the platform - introduced solution selling practices and comprehensive training programs for the regional sales teams - As member of the MC transformed the company into a customer-centric company and established best marketing practices throughout the region - improved profitability by steering the product mix

In charge of the overall strategy, pricing, forecasting & planning, marketing budgets and marketing actions for the complete corporate portfolio of Sony Recording Media & Energy (RME). Besides working closely together with the RME HQ in Paris, I supported the local sales teams in the BeNeLux - Increased sales / reduce customer churn by setting up innovative long- term reward campaign In charge of the overall strategy, pricing, forecasting & planning, marketing budgets and marketing actions for the Sony Handycam brand. Achieving Net Sales and Gross Profit targets belonged to the day-to-day business - Increased sales while also improving product margin of Digital Still Imaging products

Overall marketing of all solutions and services in the Portfolio of NextiraOne (now Dimension Data): Voice and Convergence Solutions, Data Solution, Business Protection (security), Contact Centers, Mobile Solutions, Solutions for Vertical Markets (e.g. Healthcare, Government) Develop the Contact Center and Applications market in the corporate and large segment. Develop potential partnerships in order to further maximise profit and market presence. Penetrate into other market segments (due to new product ranges), working in close relationship with the sales and operation departments. - Explored and successfully launched ICT solutions for vertical markets not previously served (e.g. government, healthcare) - collaborated with new partners to establish a leading position in the competitive call centre market Developing the SME market encompassing new communication opportunities related to the e-business phenomenon. - Successfully launched a new product in the Belux SME market. - Explore and successfully launch ICT solutions for vertical markets not previously served (e.g. government, healthcare)

Design Kit: The Course for Human-Centered Design

IDEO.org / +Acumen

2018

Lab: Hoe versterk ik mijn rol als adviseur

Voka - Kamer van Koophandel

2021

Professional Scrum Product Owner I

Scrum.org

2019