As the CEO at LaFinca Ventures Camp, I lead a dynamic company that empowers entrepreneurs to transform innovative ideas into market-leading enterprises. My role involves strategic oversight, enhancing our incubation processes, and fostering a robust ecosystem of mentorship, strategic partnerships, and access to critical funding. Committed to driving operational excellence and nurturing high-potential startups, I aim to catalyze growth and innovation.

As the CEO of Updid Venture Builder, my focus is on pioneering the future of digital business through innovation and strategic execution. At the core of our mission is the drive to not only imagine but also bring to life business models that disrupt the status quo.

- Teaching the Innovation module within the Strategic Leadership & Innovation course, delivering practical sessions on innovation strategy, business model design, metrics, design thinking, and agile experimentation. - Designing course content and hands-on exercises focused on corporate innovation, hypothesis validation, and early-stage product testing. - Guiding students in applying real-world innovation frameworks used in startups and corporate environments, connecting strategy with execution.

As a management team member, I have worked in various areas of the company. In addition to carrying out product development tasks, I have played a significant role in internal organization, marketing, and sales. Key milestones: - Launch of 2 business lines and opening of 3 commercial areas. - Leadership of an operative group for the modernization of agricultural irrigation systems. - Attraction of European funds, organization and monitoring of project implementation. - Design and implementation of work methodology in marketing, product, engineering, and HR areas. - Repositioning of ECOES brand, developing appropriate commercial material and web support. (Currently developing a second repositioning).

- Development and testing of new value propositions in the energy supply field. - Help a big Spanish corporate to evolve their innovation management model towards a system and governance model that allows the development of innovation projects and the monitoring of the innovation portfolio in a more agile way. - Trends analysis, including both market research and users testing and interviews for different fields. - Creation of business models to support value propositions within different sectors. - Developed pitch decks for value propositions within different industries.

PSM I

Scrum.org

2019

Credential ID: 491432

ICF Level 1 Coaching Certification, Professional Coaching

ICF

2025