Reporting to the Chief Growth Officer • Spearheaded implementation of Artificial Intelligence (AI) workflows and content creation pipelines, saving the team 10+ hours per week and increasing member engagement by 25%. • Championed a new MarTech stack implementation across cross-functional teams, resulting in a 20% increase in application submissions and a 214% increase in website traffic. • Modeled and managed the entire marketing budget and financial forecasting process, utilizing Cost Per Acquisition (CPA) metrics to accurately predict company origination results and reduce forecasting variance by 15%. • Mentored and coached a 8-person team, resulting in 5 internal promotions. • Fostered a collaborative environment that encouraged innovation and continuous improvement, reducing time-to-market for new campaigns by 15 days. • Optimized marketing spend, reducing Vehicle Loan cost per acquisition (CPA) by 30% and Personal Loan CPA by 29.5%. • Pioneered data-driven marketing strategies that drove significant year-over-year growth, increasing loan applications by 12% and checking accounts by 75%. • Architected advanced analytics and reporting frameworks, establishing granular tracking for all core Marketing KPIs. • Revitalized the Digital Marketing Team's approach to personalized user journeys, boosting email open rates by 20+ percentage points.

Reporting to Executive Director • Launched two successful SAAS products by defining and executing comprehensive Go-to-Market (GTM) strategies. • Designed sales enablement materials that measurably increased conversion rates and strengthened sales team effectiveness. • Analyzed market research and competitive landscapes to strategically inform product roadmaps and positioning. • Collaborated with Strategic Advisory Council to spearhead new initiatives and provide consumer insights to executive leadership. • Standardized data-driven decision-making processes, leading to demonstrable improvements in marketing effectiveness.

Reporting to Executive Director • Directed the creation of compelling marketing materials including brochures and videos which highlighted program impact; these assets improved donor engagement by 40%. • Increased donations by 10% through direct mail, event management, and major gifts. • Increased efficiency and accuracy of donation entry by 50% by implementing a barcode system.

Reporting to Chief Executive Officer Spearheaded performance marketing strategy and implementation that fueled sales growth from $30 million to $150 million over 3 years (a 400% increase). Oversaw a $2 Million+ marketing budget, optimizing every dollar to achieve an industry-leading 675% ROI and a 73% YoY client acquisition cost reduction. Elevated customer acquisition strategies using data-driven insights, increasing new client acquisition by 2.75 times.