Created brand and strategy, took revolutionary behavioral health provider and app to market in over 20 states.

Led marketing and repositioning following PE acquisition, expanding into 4 new states. Lowered CAC by 75% and increased admissions by 60%.

Led rebrand and redesign of all digital properties, integrating CRM and CMS for personalized content. Launched content marketing and social media. Created Digital Customer Experience strategy.

Appointed CTO and Head of New Media before age 30 to lead historic media company through the dot com disruption, defining practices that became standard for all communications and marketing including content marketing, social media, interactive journalism, multimedia storytelling, community, e-commerce, and digital advertising. Oversight over more than 1000 international b2b clients and subscribers, 28 owned and operated newspapers, 13 owned and operated television stations, and four cable networks including HGTV and Food Network. Started HGTV Ideas Magazine.

Recruited to revamp curriculum for digital first media and entrepreneurism. Created first courses in digital marketing, media, serious games, and social media. Advisor and consultant on digital strategy to National Geographic, NPR, PBS, New York Times, Washington Post, ABC, NBC, CBS, Gannett, USA Today, and others. Keynote speaker at conferences, including TED.