Hello, I'm David J.
Details
- Professional CategoryBrand, Marketing & Communications
- Location
- Years of Relevant Experience20+ years
- Seniority LevelC-Suite
- Consulting Rate (Hourly)125
Headline
Fractional CxO since 2007, CTO and Product Head turned full-stack CMO
Experience
CMO (fractional) & Head of Growth
Affect TherapeuticsMay 2021 - January 2025Created brand and strategy, took revolutionary behavioral health provider and app to market in over 20 states.
Head of Marketing and Communications
Kolmac Integrated Behavioral HealthOctober 2020 - May 2021Led marketing and repositioning following PE acquisition, expanding into 4 new states. Lowered CAC by 75% and increased admissions by 60%.
Head of Digital Marketing Strategy
Fannie MaeSeptember 2014 - October 2017Led rebrand and redesign of all digital properties, integrating CRM and CMS for personalized content. Launched content marketing and social media. Created Digital Customer Experience strategy.
Chief Technology Officer
E.W. Scripps - Scripps HowardFebruary 1998 - December 2010Appointed CTO and Head of New Media before age 30 to lead historic media company through the dot com disruption, defining practices that became standard for all communications and marketing including content marketing, social media, interactive journalism, multimedia storytelling, community, e-commerce, and digital advertising. Oversight over more than 1000 international b2b clients and subscribers, 28 owned and operated newspapers, 13 owned and operated television stations, and four cable networks including HGTV and Food Network. Started HGTV Ideas Magazine.
Professor of Digital Innovation
American University School of CommunicationSeptember 2007 - September 2014Recruited to revamp curriculum for digital first media and entrepreneurism. Created first courses in digital marketing, media, serious games, and social media. Advisor and consultant on digital strategy to National Geographic, NPR, PBS, New York Times, Washington Post, ABC, NBC, CBS, Gannett, USA Today, and others. Keynote speaker at conferences, including TED.
Industry
- Education
- Entertainment Providers
- Financial Services
- Government Administration
- Holding Companies
- Hospitals and Health Care
- Real Estate and Equipment Rental Services
- Technology, Information and Media
Specific Jurisdictions That I'm Qualified In or Can Cover
United States
Language(s)
- English
Your Skills
BrandAdvertisingPerformance MarketingProductMartechCRMMarket AnalysisGTMCustomer ExperienceRevenue
Professional Interests
MusicArtBehavioral HealthAIAnthropologyTechnologyNeuroscienceBehavioral Engineering
I am interested in
- Professional / Business Networking
- Career Opportunities
- Providing Services based on my Expertise