David Ray
Digital Visibility Expert | Digital Marketing & Advertising | Digital Analytics | Performance Optimization | Digital Advertising | SEM, SEO, AEO, GEO, Paid Social, Display Advertising
About Me
Jurisdiction
Notable Employer
- Sr. Marketing Manager, Digital Advertising & Analytics at Google
- Manager, Digital Advertising Performance & Optimization at Amazon
- Digital Advertising Program Manager at CDK Global
Experience
Lead analytics solutions and insight generation capabilities for a business unit.
Built the company’s scalable growth marketing engine from the ground up by developing all performance marketing (SEM/PPC) and digital analytics capabilities, including campaign strategy, KPI frameworks, data visualization (Looker), and optimization framework.
Drove a 7x year-over-year user acquisition increase for the B2B SaaS platform by personally architecting and executing scalable demand and lead generation systems. Increased user acquisition volume by 48% while decreasing CPA by 52% by engineering robust analytics, reporting, and multi-channel attribution systems from scratch. Directed the successful post-acquisition migration of all advertising and analytics platforms, including Google Ads, Google Analytics, and Looker, to internal Google platforms. (Google acquired AppSheet in Jan 2020)
Architected a rule-based prescriptive analytics engine that automated performance best practices, increasing global platform-wide Return on Ad Spend (ROAS) by 35% within three months. Led a global strategic initiative to centralize and re-engineer operational workflows, reducing required headcount by 87% (from >40 to 5) and simultaneously improving client advertising performance. Established and scaled global best practices for campaign management and performance optimization, improving team efficiency by over 100% for a portfolio managing over $500MM annual ad spend.
Created the foundation for a new, monetized premium digital advertising product offering by identifying critical platform inefficiencies and building an automated campaign analysis system to generate data-driven recommendations. Led program management for 60 digital campaign managers, creating and implementing data-driven optimization strategies that improved display advertising conversion rates by 3x. Reduced the team's manual workload by 30% by designing and implementing an automated analysis and optimization system. Provided digital marketing strategy and direct data analysis to over 200 retail automotive customers, specializing in SEM, programmatic display, and remarketing.
Certification
Google Analytics Certification
2025 - 2026
Credential ID: 168720870
Google Ads Display Certification
2025 - 2026
Credential ID: 168717247
Google Ads Search Certification
2025 - 2026
Credential ID: 168631891
Technical SEO Certified
Semrush
2025 - 2026
Credential ID: c125ffb588
SEO Certified
Semrush
2025 - 2026
Credential ID: 51712c10f8
SEO II Certified
HubSpot
2025 - 2027
Credential ID: d77532b263f44704b8289d9806697a32
SEO Certified
HubSpot
2025 - 2026
Credential ID: 936aadb0b72b4bdaa3d11509aeade8d4
Generative AI Leader Certification
2025 - 2028
Credential ID: 3b7edba0dd68411e86e05b523058e64b