I help startups and scaleups turn strong products into clear revenue by designing and executing focused go-to-market strategies. My work spans positioning and messaging, ICP definition, pricing and packaging, launch strategy, and sales enablement, typically at the 0 to 1 or 1 to 10 stage. I have led GTM and growth initiatives across B2B SaaS, DTC, marketplaces, and media, working with both venture-backed companies and founder-led teams. Previously, I built and led GTM, partnerships, and growth functions at companies including MONOQI, horticure, and Bosque, and advised over 120 international startups through my agency and advisory work. I am known for clarity, strong narrative thinking, and practical execution that aligns Product, Marketing, and Sales around one goal: traction that converts into revenue. I work fractionally or on defined launch engagements, with clear scope, timelines, and outcomes.