• Lead and scale analytics function to optimize patient journeys, resulting in a 15% increase in retention. • Architect ML - driven patient propensity and LTV models, contributing to a 20% lift in campaign conversion. • Partner with product, clinical ops, and engineering to expand data capture and integrate key metrics. • Champion experiment - driven decision - making by designing and analyzing A / B tests.
• Led analytics strategy for SEM, CTV, and affiliate campaigns, delivering a 25% improvement in ROI. • Built centralized analytics roadmap focused on cross - channel attribution and CLV modeling. • Designed robust testing frameworks, enhancing UX and driving an 18% boost in conversion rates.