Hospitals and Health Care
Professional Services
Technology, Information and Media
Active
Dennis N
Sr. Director, Patient Data & Insights
About Me
Strategic Analytics Executive with 15+ years of experience in product, patient, and customer analytics. Proven track record leading high - performing teams to drive data - informed decision - making in healthcare and digital product environments. Expert in experiment design (A / B / n), advanced segmentation, ML integration, and actionable insights that fuel growth, engagement, and revenue.
Jurisdiction
United States
Experience
Seniority LevelDirector
Years of Experience10-15 years
Current StatusActive
Sr. Director, Patient Data & Insights
2023 - Present
• Lead and scale analytics function to optimize patient journeys, resulting in a 15% increase in retention. • Architect ML - driven patient propensity and LTV models, contributing to a 20% lift in campaign conversion. • Partner with product, clinical ops, and engineering to expand data capture and integrate key metrics. • Champion experiment - driven decision - making by designing and analyzing A / B tests.
Director of Business Analytics & Customer Insights
2021 - 2023
• Led analytics strategy for SEM, CTV, and affiliate campaigns, delivering a 25% improvement in ROI. • Built centralized analytics roadmap focused on cross - channel attribution and CLV modeling. • Designed robust testing frameworks, enhancing UX and driving an 18% boost in conversion rates.
Education
Masters of MarketingUNC
2013 - 2014
Skills
Core skills0
Languages1
Languages
English