I’m a senior GTM & Revenue Executive with 12+ years leading commercial strategy, building high-performing revenue engines, and operating as an embedded executive inside organizations across SaaS, Cloud, AI and enterprise B2B. I specialize in turning complex GTM challenges into clear systems, predictable execution, and measurable growth. I’ve held internal leadership roles such as Managing Director, VP Sales, Country Manager, and Commercial Director, owning revenue, P&L, and multi-country expansion across CEE. My work blends strategy, operating models, and hands-on leadership - from rebuilding entire GTM engines to scaling cross-functional teams (SDR → AE → CS → Presales → Engineering). As a fractional executive, I partner with founders and CEOs to design integrated commercial strategies, accelerate pipeline generation, improve qualification and forecasting discipline, strengthen sales motions, and align Marketing, Sales, CS, Partnerships and RevOps behind one unified growth agenda. I’m comfortable stepping into complex environments, diagnosing the revenue engine quickly, and designing the systems, structures and rituals that unlock repeatable growth. My approach is pragmatic, execution-driven, and built on two decades of operating inside fast-moving organizations. I bring deep experience across SaaS, cloud, AI platforms, fintech, B2B services, and multi-country scale-ups - supporting companies that need clarity, structure and acceleration.