Strategizing Human Resources plan based on Talent Acquisition, C&B, HRBPs, Organizational Development, Culture Management and Transformation initiatives; reaching more than 1,000 collaborators, 40,000 distributors and more than 800,000 associates; ensuring to increase the engagement index +1pp and reducing attrition -20% in 23 vs 22. Reporting to the corporative CHRO and the General Manager, leading a team of 6 direct reports and 15 indirect reports. Achievements: • I implemented a cultural strategy based on the incorporation of “Betterware” to the new group that becomes a public company, ensuring 4.2 in the Gallup engagement index during the unification of “Betterware-Jafra” companies • I led the HRBPs team to ensure the implementation of human resources management processes in corporate and operational areas around the country, thus reducing turnover 20% vs 22 and promoting the cultural pillars of the organization, through behaviors transformation that ensure a high sense of urgency and focus for distributors and associates • I designed training and development programs covering more than 1,000 direct employees, through the implementation of strategies such as development routes, comprehensive leadership, high-performance teams’ configuration, achieving 0% executive turnover • I managed labor processes to have 85% of labor conflict resolutions without reaching government agencies, always seeking the greatest benefit of our collaborators

Defining operational strategies of Human Resources for Talent Acquisition, HRBPs, Industrial Safety, Occupational Medicine, and Labor Relations (unionized and non-unionized), serving more than 10,000 employees both corporate and distributed in more than 160 work centers like pharmacies, doctor's offices, clinics, call center and distribution center. Reporting into CHRO, leading a team of 7 direct reports and 89 indirect reports. Achievements: • I led the strategy implementation of talent acquisition of massive and corporate talent, set the standardize process through all the geographies across Mexico, ensuring a fulfilling coverage index of less than 30 days getting 25% of attrition in 2023 • I managed the HRBPs team to ensure the implementation of human resources management processes covering more than 160 work centers nationwide, ensuring a work environment index greater than 80% in Great Place to Work survey, and additional getting more than 4.5 • I coordinated the initiatives to maintain a safe and healthy company with more than 30 protocols getting 0 labor risks • I manage the labor processes to have 90% of the resolutions of labor conflicts without reaching government instances

Developing and implementing Human Resources strategy for Mexico, Central America and Caribbean, Colombia, Ecuador, and Venezuela; leading the areas of Talent Acquisition, C&B, Safety and Hygiene, HRBPs, Organizational Development, reaching more than 2,500 employees, achieving +3pp in engagement rate at region level and reducing staff attrition by 50% in 2019 vs 2018. Reporting into the General Manager, and regional HR VP, leading a team of 4 direct reports and 14 indirect reports at regional level. Achievements: • I strategize the Organizational Design form plan based on the "Agile Leader" methodology, achieving a transformation of the current organization to countries clusters divided on lead countries, potential countries, and operational countries, ensuring a single organizational identity and culture across region, getting savings of more than 1 million Euros • I led the strategies implementation to mitigate attrition trough having a right induction, right development plans, commitment actions plan and right organizational culture initiatives, achieving to reduce attrition -50% 2019 vs 2020

Defining the Human Resources Strategy, positioning the area as a truly strategic business partner, impacting more than 1,500 employees, facilitating cultural transformation, and improving the work environment, increasing the engagement rate +4pp. Reporting into General Manager, and SVP HR Americas, leading a team of 3 Direct reports and 4 indirect reports. Achievements: • I Implemented the Global Human Resources strategy in Mexico, covering more than 1,000 employees • I strategized and executed the cultural transformation plan to join the purchase of "Patron Spirits", incorporating more than 700 employees in Mexico´s organizational structure, ensuring spread out new cultural pillars in the new Bacardi wave • I designed and deployed the training agenda focused on developing leadership skills for more than 1,000 employees

Developing talent management strategies for Latin American region with a reach of 4,500 employees, with the aim of accelerating the talent development in management positions, building a solid platform of leaders, and having succession bench to critical positions, strengthening the culture of employee commitment, and driving a high-performance culture, achieving a 95% of Management Quality Index. Reporting into the Global VP of Talent Management, leading a team of 4 Talent Management Heads based in Mexico, Central America & Caribbean, Hispanic South America, and Brazil Achievements: • I designed the talent strategies and development programs to have right talent based on a Bacardi model covering functional development, leadership development and corporate needs, a reach of around 1,500 executives • I participated in the global committee designing Talent development programs that were implemented globally getting satisfaction rate of 4.8/5

Setting up Human Resources strategy causing a perfect execution of business partner processes, contributing to the results of both divisions through a deep cultural transformation, managing to increase +2pp in employee retention, covering more than 2,500 employees. Reporting to the General Manager of Central America & Caribbean, and Hispanic South America, leading a team of 3 direct reports and 8 indirect reports. Achievements: • I led the main HR processes as talent acquisition, personnel retention, talent development, and retirement of employees, across more than 20 markets managing to increase the commitment index +10pp versus last year • I Managed transformation strategy through participating on production plants selling located in South America and organized regional office change plan, creating a multicultural environment, generating $1.5 million in savings

Regional HR Manager / PepsiCo University Leader / Trainer / Sales Supervisor