Co-owner responsible for business strategy, digital marketing and customer acquisition initiatives. Developed and executed local digital marketing strategies to increase brand visibility and customer acquisition. Managed digital presence including social media and Google Business Profile, improving local SEO and online visibility. Monitored customer behavior and feedback to optimize customer experience and retention. Managed operational performance and business growth initiatives.
Led a team responsible for marketing analytics, social listening and performance insights across multiple client accounts. Analyzed campaign performance and audience data to identify optimization opportunities and improve marketing outcomes. Delivered insights supporting campaign strategy, content optimization and audience targeting. Collaborated with media, strategy and content teams to align marketing initiatives with business goals. Supported real-time campaign monitoring and crisis management through data analysis. Managed team operations, workload and delivery quality.
Managed digital analytics and audience insight initiatives supporting marketing strategies and campaign performance. Conducted marketing performance analysis across digital channels, identifying trends and optimization opportunities. Supported campaign tracking and reporting, translating data into actionable recommendations. Performed audience segmentation and behavioral analysis to improve targeting and engagement strategies. Monitored brand performance and digital reputation across markets. Collaborated with cross-functional teams to support integrated marketing campaigns.
Led marketing strategy and execution for residential real estate developments. Developed and executed integrated marketing strategies across digital and offline channels supporting lead generation. Managed marketing campaigns and communication strategies aligned with business growth objectives. Implemented and managed marketing analytics dashboards to track performance and support decision-making. Led CRM implementation project integrating marketing and sales data for improved lead management and conversion tracking. Managed marketing budget planning and performance evaluation to ensure efficient resource allocation.
Supported marketing strategy execution and campaign management. Managed campaign planning and execution across digital and offline channels. Managed content and communication strategies supporting brand positioning and customer engagement. Supported marketing analytics and reporting initiatives.