Construction
Entertainment Providers
Financial Services
Real Estate and Equipment Rental Services
Wholesale
Transportation, Logistics, Supply Chain and Storage
Active

Fabíola Martinez Faraco

Marketing Manager | Digital Marketing | Branding

About Me

Digital Marketing and Growth Strategist with 12+ years of experience developing and executing data-driven marketing strategies across digital channels. Strong background in marketing analytics, CRM implementation, audience insights and full-funnel campaign optimization. Experienced in translating data into actionable strategies to improve customer acquisition, engagement and conversion. Combines strategic planning with hands-on execution across social media, content, CRM and digital marketing initiatives. Proven ability to manage multiple projects, optimize marketing performance and support business growth in both agency and client-side environments.

Jurisdiction

Spain

Experience

Seniority LevelMid-Senior level
Years of Experience10-15 years
Current StatusActive
Co-Owner (Unit of a Franchise Laundry Service)La Wash
2025 - Present

Co-owner responsible for business strategy, digital marketing and customer acquisition initiatives.  Developed and executed local digital marketing strategies to increase brand visibility and customer acquisition.  Managed digital presence including social media and Google Business Profile, improving local SEO and online visibility.  Monitored customer behavior and feedback to optimize customer experience and retention.  Managed operational performance and business growth initiatives.

Social Intelligence ManagerMirum
2022 - 2023

Led a team responsible for marketing analytics, social listening and performance insights across multiple client accounts.  Analyzed campaign performance and audience data to identify optimization opportunities and improve marketing outcomes.  Delivered insights supporting campaign strategy, content optimization and audience targeting.  Collaborated with media, strategy and content teams to align marketing initiatives with business goals.  Supported real-time campaign monitoring and crisis management through data analysis.  Managed team operations, workload and delivery quality.

Social Intelligence Coordinator Mirum
2019 - 2022

Managed digital analytics and audience insight initiatives supporting marketing strategies and campaign performance.  Conducted marketing performance analysis across digital channels, identifying trends and optimization opportunities.  Supported campaign tracking and reporting, translating data into actionable recommendations.  Performed audience segmentation and behavioral analysis to improve targeting and engagement strategies.  Monitored brand performance and digital reputation across markets.  Collaborated with cross-functional teams to support integrated marketing campaigns.

Senior Marketing Analyst Grupo Thá
2015 - 2018

Led marketing strategy and execution for residential real estate developments.  Developed and executed integrated marketing strategies across digital and offline channels supporting lead generation.  Managed marketing campaigns and communication strategies aligned with business growth objectives.  Implemented and managed marketing analytics dashboards to track performance and support decision-making.  Led CRM implementation project integrating marketing and sales data for improved lead management and conversion tracking.  Managed marketing budget planning and performance evaluation to ensure efficient resource allocation.

Marketing Analyst Grupo Thá
2012 - 2014

 Supported marketing strategy execution and campaign management.  Managed campaign planning and execution across digital and offline channels.  Managed content and communication strategies supporting brand positioning and customer engagement.  Supported marketing analytics and reporting initiatives.

Education

Masters of MarketingUNIFAE
2005 - 2006
Masters of Design and Multimedia CommunicationsTRACOR
2001 - 2002
Degree of Graphic DesignPUC-PR
1996 - 1999

Skills

Core skills0
Languages3

Languages

English
Spanish
Portuguese