Fabiola Rodriguez
Digital Transformation | Customer Operations | Product Marketing | Open to Relocation
About Me
Jurisdiction
Notable Employer
- Fabiola Rodríguez Hernández at Zelestra
Experience
Define the go to market -GTM- strategy to develop, launch and improve products as a part of the commercial offer and services for the retail business development (B2C and B2B) •Define and implement the online sales channel along with the digital marketing technology strategy •Design, implement and optimize Global business processes and Customer Journeys by developing in-house or third-party digital solutions (Salesforce), for both retail and wholesale segments •Manage the after-sales team and develop self-service channels (web, app) by integrating platforms related to Customer management (CRM), sales and billing (ERP), real-time data monitoring (SCADA) •Create and implement the Global NPS measurement methodology to drive the transformation towards a customer-centric culture •Develop products and digital solutions providing specifications, use cases, backlog prioritization
Education
Certification
Master in Business Administration
IESA - IE
2010