Advising a portfolio of companies in the United States, my role focuses on auditing and optimizing their digital marketing strategies and commercial workflows. I act as a strategic partner to maximize the efficiency and performance of their international advertising investments. Key Achievements: ➤ I increased the return on advertising spend (ROAS) by an average of over 45% for clients in the U.S. market. ➤ I optimized Google Ads campaigns, achieving an average increase of 23% in measurable conversions while reducing the advertising budget by 5%. ➤ I redesigned user conversion flows, decreasing the number of required clicks and generating a notable increase in website interaction.

Responsible for designing and executing the digital marketing strategy to position advanced energy storage solutions in LATAM, managing multifunctional teams, and optimizing the budget to maximize ROI. Key Achievements: ➤ I improved the conversion rate 23% through continuous optimization of landing pages and CTAs. ➤ I increased digital reach by 1500% through organic and paid content campaigns. ➤ I increased qualified lead generation by 35% through advanced strategies on Google Ads and LinkedIn Ads.

As the leader of the marketing strategy and reporting to the General Director, I developed and executed multichannel commercial plans (B2B, B2C, e-commerce) with a total focus on return on investment. Key Achievements: ➤ I increased e-commerce sales by 750% with marketplace optimization. ➤ I led product launches that contributed +5% to the company's net volume. ➤ I positioned the brand as #1 in Share of Market in the waterproofing category. ➤ I optimized lead generation for the sales funnel by 300% by restructuring campaigns on Social Media and Google Ads.

Strategist responsible for the success of leading brands in the self-service and traditional channels, maximizing profitability and growth through commercial plans, BTL/ATL activations, and high-level negotiations. Key Achievements: ➤ I increased market share by +4100 BPS during the key Summer campaign. ➤ I led the launch of Baby Dove in LATAM, contributing +0.7 to the project's Gross Profit. ➤ I gained +200 BPS in market share through portfolio, pricing, and POP material strategies. ➤ I secured +3,500 additional exhibitions in 700 points of sale nationwide. ➤ 1st globally-launched consumer-facing app, resulting in a 7.5% Sell-Out increase.

I managed the brand and commercial objectives across multiple channels (convenience, wholesale, traditional), applying trade marketing strategies to regionalize projects and develop brand visibility. Key Achievements: ➤ Increased sales by 3.2% after leading the restructuring of retail communication. ➤ Pioneered the implementation of the 1st digital communication in wholesale points of sale. ➤ I secured brand exclusivity at events, generating direct sales of 3 million dollars. ➤ I impacted market share by 12.5% by obtaining second place globally in PMI's Trade Marketing programs.

I led and motivated a team of 12 people in sales management, designing effective strategies to identify growth opportunities and exceed all established KPIs. Key Achievements: ➤ I won 1st place for best supervision zone for 2 consecutive years (2010 and 2011). ➤ I implemented Trade Marketing activities and developed new markets, achieving sustained growth of +10% in the region.

Responsible for the commercial management of 6 key national accounts for the architectural finishes line, managing indicators like Sell-In & Sell-Out and developing new markets. Key Achievements: ➤ I generated a 15% incremental sales increase through a new e-commerce channel. ➤ I led the opening of new markets that registered initial sales of 3 million do