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Felix M. Patrini

Growth Consultant & Fractional Marketing Lead | 18+ Years Exp

About Me

Strategic Growth Operator with over 18 years of cross-functional experience across elite agencies and global corporate leaders. I specialize in unlocking structural growth for scale-ups and tech companies through deep strategic audits, funnel optimization, and the integration of AI-driven marketing workflows. Having managed important budgets, I focus on transforming marketing from a cost center into a measurable revenue engine. I bridge the gap between high-level strategy and hands-on execution to drive scalable ROI.

Jurisdiction

Italy | Spain

Notable Employer

  • Digital Marketing and CRM Coordinator at DentalPro

Experience

Seniority LevelDirector
Years of Experience15-20 years
Current StatusActive
Digital Marketing ManagerAudio Effetti Srl
2024 - 2026

Managing international growth and CRM operations for global audio-visual e-commerce brands (Ribalto, The Specialist FX). Expertise in scaling global digital performance through data-driven strategies (GA4, Google Ads) and HubSpot-centric automation

Digital Marketing and CRM CoordinatorNotableDentalPro
2018 - 2024

Promoted to Coordinator in 2021, I took on full ownership of CRM strategy and national lead generation across a network of 250+ dental clinics. The project I'm most proud of is leading the transition to a Certified Reputation model. The challenge was turning clinical excellence into a visible, scalable marketing asset across a large and distributed network. Together with the Commercial Director and CEO, I redesigned the incentive system for clinic managers, linking bonuses to qualitative KPIs from end-of-treatment surveys and public review platforms, alongside revenue targets. The initiative produced significant improvements across Google My Business and Trustpilot ratings, and meaningfully shifted the business mix toward recurring patients. I also oversaw the internal Patient Services team, managing the transition from digital lead to physical appointment, and coordinated external vendors across marketing and operations workflows. I managed a seven-figure annual Google Ads budget.

Digital Marketing SpecialistDékuple España
2015 - 2018

Loyalty, eMail Marketing and Web Analytics for clients such as Direct Seguros, PlayStation, Wolter Kluwers, AXA, Schweppes, KIA, Johnson and Johnson's and more

Project Manager & Digital Marketing SpecialistLogiQo
2008 - 2015

Web Analytics, eMail marketing and Conversion optimization for CANAL+ Website for new customers and MGM program. Digital project management, from inception to completion and follow-up for CANAL+, Randstad España, Instituto Superior para el desarrollo de Internet (ISDI) and British Council España.

Education

Masters of Multimedial Edition and CommunicationUniversità degli Studi di Pavia
2001 - 2007

Certification

Total Certifications5

Google Ads Search Certification

Skillshop

2026 - 2027

Credential ID: 0x52137da9fc224461165340d4ab609ec82b8af6808737eeeb8fa32f062694cf4d

Google Ads Display Certification

Skillshop

2026 - 2027

Credential ID: 0x421a2f16f32b239255e23587359eab45f16dba585ef000ebfc9e46daadc73d09

Google Ads Video Certification

Skillshop

2026 - 2027

Credential ID: 0x421a2f16f32b239255e23587359eab45f16dba585ef000ebfc9e46daadc73d09

Google Ads Measurement Certification

Skillshop

2026 - 2027

Credential ID: 0x74924c755687d55c277637697ef974f336d8cdf89a55008606db817a414e5cc6

AI-Powered Shopping ads Certification

Skillshop

2026 - 2027

Credential ID: 0x6808c8ed7eff316e301098271c8445943f70ddd23faa51e8f2fdd90928d9e711

Skills

Core skills10
Languages4

Skills

Fractional Growth Leadership
Performance Marketing Strategy
AI-Driven Marketing Automation
CRM & Retention Operations
Full-Funnel Optimization
Data Analytics & GA4
B2B & B2C Growth Scaling
User Acquisition (UA)
Conversion Rate Optimization (CRO)
Paid Search & Social Strategy

Languages

English
Italian
Spanish
French

Services