• Digital media planning and buying with SEA/performance focus; optimisation and reporting for major brands. • Managed budget pacing, campaign set-up and partner coordination.

• Managed digital and social campaigns end-to-end: planning, execution, optimisation and reporting, coordinating creative and media delivery. • Supported project accounting and budget control for key accounts (e.g., Lottomatica, Eon).

• Supported integrated digital and offline marketing strategies across acquisition and retention objectives. • Coordinated SEO, content and performance marketing initiatives; contributed to campaign planning, optimisation and reporting. • Managed marketing automation and lead nurturing programs, focusing on segmentation and message relevance; also supported budget monitoring and performance reporting with a data-driven approach.

Key contributor to the launch, growth and evolution of Verti.it in the Italian digital insurance market, operating in a highly competitive and regulated context. • Designed and executed the end-to-end launch marketing strategy for Verti.it (product already packaged), ensuring market relevance and a consistent customer journey from awareness to acquisition and loyalty. • Defined positioning, communication strategy and target personas; translated the narrative into creative concepts and multi-touchpoint execution across digital and BTL. • Planned channel activation to support both branding and performance outcomes: digital media, offline/OOH, social media, influencer marketing, SEO/AEO and digital PR. • Built the trustability strategy through PR & media relations: set editorial angles, managed journalist relationships and coordinated the press office to position the brand as a credible player and opinion leader. • Defined lead nurturing strategy and lifecycle programs via CRM and marketing automation, improving segmentation, personalisation and journey orchestration. • Established measurement and KPI framework (performance dashboards mindset), enabling continuous optimisation across funnel and user experience (CRO/UX). • Owned marketing budgets; optimised media mix and investments to maximise efficiency and ROI; governed agency ecosystem and external partners. • Partnered with Sales, Product and IT teams to align priorities, remove funnel friction and accelerate growth initiatives. Selected outcomes: • Increased brand awareness from 23% to 60% (2018–2021). • Reduced Customer Acquisition Cost by 30% through funnel and media optimisation. • Improved marketing automation open rates by +5pp through advanced segmentation.