• Led integrated communication strategies for corporate and public-facing clients, achieving a 40% increase in visibility and engagement within 3–6 months. • Advised executives on brand positioning, narrative framing, media relations, and stakeholder outreach, resulting in a 60% improvement in message consistency across channels. • Leading content frameworks and campaign roll-outs that improve digital engagement by 40–60% on average. 2023 - Today

• Contributed to human-rights initiatives within the Council of Europe’s SOGIESC Unit, supporting in policy development. • Provided technical support and expertise to member states, enhancing public officials’ and law enforcement’s capacities. • Focused on legal gender recognition, workplace inclusion, and combating hate crimes. Advocated for good practices to address multiple discrimination faced by vulnerable groups.

• Led strategic communication initiatives for MPs, improving stakeholder alignment for 7 parliamentary members. • Optimized public messaging and media coordination, increasing reach by 120% and clarity scores by 100% 2024 - 2025

• Directed national awareness campaigns reaching 1M+ citizens. Improved media sentiment and message penetration. • Advised leadership on crisis response and reputational issues. Coordinated cross-government stakeholder management. • Oversaw multichannel content and public information outputs with consistent narrative and compliance. 2023 - 2024

• Led brand growth, programming strategy, and marketing operations. Enhanced production standards and audience experience. • Managed budgets and partnerships, optimized advertising inventory and communication performance. • Led brand communications and advertising campaigns, enhancing customer experience & engagement through staff training.

• Designed operational and communication models that increased audience retention and improved profitability. • Streamlined workflows for content planning and delivery. Strengthened CX and brand consistency. 2020 - 2022

• Managed communication and branded content for national clients; collaborated with creative teams on high-impact deliverables. • Drove audience engagement through data-informed storytelling and editorial optimization.

• Shaped brand identity and communication across digital and traditional channels for multiple labels. • Developed promotional strategies enhancing artist visibility and audience reach. 2016 - 2018

• Led full rebranding and digital strategy for a regional media organization. Improved programming performance and loyalty. • Managed cross-functional coordination for campaigns and on-air identity.

The Johns Hopkins University - Strategic Communications in Technical Organizations