Lead all external and internal communications for Southern California, shaping narrative strategies and enhancing organizational reputation across diverse stakeholder audiences. • Serve as official spokesperson, managing high-profile media engagements, press conferences, and crisis communications with national and regional media outlets. • Cultivate partnerships with entertainment industry executives and production companies, ensuring accurate and favorable portrayal of ATF in film and television. • Develop and implement integrated marketing and communication campaigns, leveraging multi-channel outreach to boost public awareness and engagement. • Provide strategic counsel to executive leadership, advising on messaging, brand positioning, and stakeholder engagement strategies. • Spearhead recruitment marketing initiatives, innovating outreach tactics to attract and retain top talent.

Directed nationwide external and internal communications strategy, supporting organizational goals and mission-critical operations. • Managed a team of 25+ communication professionals, fostering collaboration and high performance across diverse functions. • Oversaw content development for press releases, digital media, executive communications, and stakeholder outreach, ensuring clear, consistent messaging. • Led crisis communication responses during national incidents, mitigating reputational risks and safeguarding public trust. • Developed and executed strategic advocacy and thought leadership campaigns to enhance organizational reputation. • Expanded digital presence, achieving significant growth in online engagement and reach.

• Built and led a successful fitness brand, expanding operations to five locations and achieving profitability within the first year. • Developed and executed comprehensive marketing campaigns, increasing brand awareness and customer engagement. • Established partnerships with local businesses and media to drive community engagement and brand loyalty. • Served as a media spokesperson, securing local and national press coverage for the business.

Created and managed an international public affairs program, promoting humanitarian recovery missions across multiple countries. • Led media relations efforts, securing coverage on major networks such as National Geographic, 60 Minutes, and CNN. • Negotiated high-profile media events with U.S. embassies and foreign governments to enhance global visibility of JPAC’s mission. • Developed and executed strategic communication plans for international operations and public awareness campaigns.