I help founders and leadership teams turn commercial complexity into clear priorities, stronger teams and sustainable growth. My background combines country-business P&L ownership, commercial turnaround and strategic partnerships across telecommunications, digital subscriptions and marketplaces. As Country Head of Circles.Life Singapore, a venture-backed telco-tech company pivoting towards fintech, I led a 25-person cross-functional team across sales, marketing, product, partnerships and customer experience. Previously, I led the Australian commercial business through a turnaround and into its trade sale, including host-network renegotiation and transition planning. I also supported the launch of KDDI’s povo brand from Circles’ central team. I work across commercial strategy, pricing and monetisation, go-to-market planning, strategic partnerships and operating-model improvement. I combine analytical diagnosis with practical execution, helping teams establish clear ownership and an effective operating rhythm. I currently advise the founders of Padel City on positioning, pricing, growth priorities and the digital customer journey. Earlier experience spans iPrice Group, Uber, ANZ and Bank of America Merrill Lynch. I hold an INSEAD MBA and am based in the Netherlands.