• Owned regional communications across Eastern Europe and Mediterranean (EEM), covering 16+ countries, Supply Chain and KONE Business Services, supporting strategy execution, employee engagement and leadership visibility across the region’s three business units. • Partnered with the EEM Leadership Team to translate business priorities, transformation initiatives and new operational models into clear internal and external narratives. • Built the regional crisis communications plan, with specific adaptations for conflict-affected countries such as Israel and Ukraine, and led crisis response, training and simulations. • Led regional internal communications across EEM, combining integrated channel strategy, employee engagement and executive advisory. Delivered high-level regional events and leadership communications, including town halls, in-person leaders’ meetings and quarterly results calls; the 2026 Top 100 leaders meeting was rated “Excellent” by 73% of participants. • Drove external communications and media interactions for major site openings, KONE CEO visits and executive interviews, including thought leadership content and social media positioning for senior leaders.

• Owned internal communications for 1,600+ field and office employees, optimizing channels and creating executive messages, intranet content and campaigns for digital transformation, brand ambassadorship and policy communication. Organized cross-functional workshops to strengthen alignment and collaboration. • Drove social media strategy and content development for Facebook and LinkedIn, contributing to 20%+ organic growth in online brand visibility. Developed the CSR playbook and managed the company’s CSR initiatives and sponsorships. • Project-managed Adrem Group’s Sustainability Report 2021–2022, Romania’s first sustainability report verified under the 2021 GRI Standards, which received Silver Level Recognition from The Azores Sustainability & CSR Services. • Led and delivered external communications, writing CEO thought-leadership content and media articles for top-tier energy and business media, coordinating media interactions, promoting the CEO’s participation in flagship industry events and organizing executive-level customer events. • Led the communications team across Adrem’s three companies, setting priorities, coordinating delivery and ensuring consistent messaging across internal, external, CSR and executive communications.

• Published long-form reportage, essays, interviews and cultural commentary across leading independent media platforms, strengthening editorial judgment, narrative structure and audience-focused storytelling. • Reported on social and political issues in Romania and Ukraine, translating complex public-interest topics into clear, engaging stories for diverse audiences. • Recipient of the “Oana Livadariu” Scholarship for Civic Journalism, awarded by OvidiuRo Association.

• Built and managed a national network of 100+ partner institutions, including high schools, private companies, media organizations and NGOs, strengthening the university’s visibility, outreach and stakeholder engagement. • Created institutional and external communication materials, represented the university at student fairs and organized academic events to support recruitment, reputation and community engagement. • Taught university-level courses in Sociology and Political Sociology.