📍 Based in Amsterdam, Netherlands | Working with Global Clients I am an independent Marketing and Growth Strategy Consultant helping businesses, start-ups, and creative ventures design measurable pathways to growth through marketing innovation, strategic clarity, and digital transformation. My consultancy bridges the worlds of strategic marketing, brand evolution, and business performance. I work with clients to: • Develop integrated marketing strategies across digital, brand, and content ecosystems. • Advise clients on customer acquisition, performance analytics, and market positioning. • Build growth roadmaps that connect marketing performance with business goals. • Mentor start-ups and early-stage companies on aligning product, marketing, and brand strategy to accelerate visibility and revenue. • Help businesses navigate digital disruption, adapting to shifts in consumer behaviour and technological trends. • Design brand architecture and market frameworks that bring coherence to marketing, growth, and customer experience. • Create practical digital visibility plans that turn strategy into measurable traction and long-term market growth.

📍 Hybrid/Remote & On-site Assignments | Freelance/Contract As an on-demand Managing Editor and Digital Brand Content Lead, I oversee the intersection of editorial strategy, digital marketing, and brand storytelling — helping clients in media, hospitality, and the creative industries to build meaningful visibility and lasting connections. - Lead editorial and digital marketing teams in shaping brand-aligned narratives across web, social, and campaign channels. - Develop and implement content marketing frameworks that integrate SEO, UX, and storytelling into cohesive digital ecosystems. - Produce multi-channel campaign strategies and content ecosystems that enhance brand visibility and audience engagement. - Consult on digital communication tone and storytelling psychology for clients building lifestyle or creative brands. - Work cross-functionally with marketing, design, and leadership teams to align content vision with strategic business objectives. - Guide the evolution of content innovation and editorial voice to ensure consistency and resonance across all digital touchpoints. Key Strength: Transforming editorial content into strategic marketing impact. Impact: Elevated digital presence for multiple brands by creating authentic, high-performing media ecosystems.

📍 Hybrid/Remote & On-site Assignments | Freelance/Contract - Provided business innovation, strategic growth, and brand acceleration for start-ups and hospitality groups. - Specialised in identifying market opportunities, reshaping brand experiences, and optimising revenue strategies. - Advised on digital transformation and marketing performance, bridging creative storytelling with data analytics. - Delivered concept development, partnership management, and branding initiatives tailored to each client’s vision. - Clients Included: boutique hotels, F&B start-ups, design studios, lifestyle brands, and digital platforms.