Managed a six-figure monthly pay-per-click (PPC) marketing budget; decreased cost-per-click by 40% year-over-year. Launched A/B testing initiative using Statsig, increasing website conversion rates 15%. Achieved a 300% increase in select organic website traffic; improved Google ranking by 17 positions. Transitioned ad trafficking in-house, resulting in a 10% lift in CTR and SEO improvements. Developed inter-departmental marketing analytics dashboards in Google Looker Studio. Built partnerships with industry-leading real estate sites, boosting listings and inbound links. Led a team that oversaw content creation, AB testing, and major SEO projects.

Guided media planning, PPC, SEO, paid social, and content marketing for clients in legal, health, finance, real estate, and non-profit sectors. Developed custom dashboards for real-time campaign monitoring and analysis. Implemented HubSpot, WordPress, and multiple CRMs; optimized auto responder/email workflows for conversions