• Develop and execute enterprise-wide communications strategies supporting HR, culture, and digital transformation initiatives for 14,000 U.S. employees. • Spearheaded the communications rollout of Workvivo intranet, achieving 20% employee activation on day one through targeted storytelling and adoption email campaigns. • Partner with executive teams on high-profile CEO and leadership communications, including video scripts, speeches, crisis responses, and award submissions. • Serve as brand guardian during corporate rebranding and change management issues, aligning tone and voice across internal and external touchpoints. • Manage earned media relations for dealer openings and community philanthropic initiatives, strengthening local brand reputation and engagement.

• Develop executive-level messaging, thought leadership, and marketing content that drives brand differentiation and customer engagement. • Translate business strategy into actionable content frameworks for clients across tech, healthcare, automotive, and CPG industries. • Serve as fractional communications lead for multiple growth-stage companies. • Representative clients: Group 1 Automotive, Wellstar Health System, Keepit (SaaS), Eventi Productions, Indus Communities, Zoe’s Kitchen, and Portland Pet Food Co.

• Built a disruptive, CPG product testing retail storefront that delivered actionable, real-time consumer insights to 100+ national brands. • Reinvented brand activations by creating a never-before-seen shopper and feedback experience. • Grew community membership to 10,000+ consumers in six months through social media, PR, and word-of-mouth marketing. • Led marketing, partnerships, and brand positioning, resulting in national recognition from The Wall Street Journal and being named one of the “50 Coolest New Businesses in America” by Business Insider.

• National media events company connecting specialty food and lifestyle brands with top-tier food journalists, nutritionists, and influencers. • Produced 45+ high-profile events regularly attended by editors from The New York Times, Food Network, Food Politics, Bon Appétit, and Martha Stewart Living. • Events supported product launch, go-to-market, and earned media strategies for 1,000+ food, beverage, kitchenware, and QSR brands. • Delivered consistent six-figure annual revenue growth through reputation, strategic brand partnerships, and targeted media outreach.