Leadership, Senior Stakeholder and Project Management • Led 5+ members to rescue a high-stakes project after sudden departure of leadership by quickly assessing work, prioritizing critical issues, and designing solutions under time constraints, restoring client satisfaction • Launched the Young Leaders of Vietnam training program by building a cross-functional team of 12, securing funding, forming NGO partnerships, and overseeing end-to-end strategy, planning, and execution Strategic Thinking and Vision • Designed market entry strategy for an industrial park, identifying clear key success factors and risks, supported by a business model to estimate value, investment required, and time to break-even • Managed team of 5 to design 15-year growth strategy for the Vietnamese government, ensuring balance between economic growth, environmental protection, and social welfare • Refreshed bancassurance strategy for a global insurer by redesigning customer journeys, incorporating early tenure mgmt., new digital features to up/cross sell, and advanced analytics to predict next-best product Planning, Implementation, Research and Analysis • Led the transformation of top 5 Vietnamese bank’s retail business by designing new sales strategy and implementing initiatives, leading the pilot with 2x growth of # of new accounts vs. other pilot branches • Worked with C-level executives to design and implement a 1-year bespoke leadership training program for 30 senior executives (e.g. forums, off-sites, perf. reviews), resulting in +90% satisfaction scores

Implementation and Data-Driven Decision Making • Designed and launched customer loyalty program that rewarded buyers with points on purchases, increasing retention and laying the foundation for future user engagement through gamification and promotions • Managed Pet Supplies category by developing marketing campaigns, pitching to and acquiring global brands, and managing key non-brand sellers to grow category by 3x over 6 months • Rolled out 6 user app features, increasing engagement by 3x and inspiring other countries to copy approach • Implemented a user acquisition initiative, analyzing user behavior data and quickly testing new marketing and merchandising experiments to reduce CAC by 54% and achieved highest acquisition rate across 7 countries • Generated USD +150K monthly revenues by monetizing small to medium sized sellers with a new ad program Leadership, Influence, and Cross-functional Coordination • Formed an agile and well-rounded team from scratch by training 7 project managers in analysis, execution and communication while receiving consistent high upward feedback ratings • Drove coordination and cross-departmental alignment on action plans in 1/3 of time by finding common ground, solving problems transparently, and creating a sense of urgency to influence stakeholders Adaptability • Quickly shifted between roles and priorities based on evolving company needs, including product management, stock management, marketing, and business development

Entrepreneurship and Leadership • Convinced management to strategically enter Vietnam by analyzing investment opportunities and liaising with 6 companies and 9 senior government officials, resulting in the negotiation of 2 mandates (USD 10 M) • Led every stage of pitching process for 18 global projects (USD 400 K – 80 M) in sectors including agriculture, education, logistics, and pharmaceuticals with limited guidance Analysis • Built financial models for green field projects in complex markets such as Mongolia, Tanzania, and Morocco