• Completed growth marketing audit of savings mobile app, improving campaign measurement, LTV analysis, testing framework, optimizing paid channels, and social media creative • Increased iOS installs by 30% in a month while lowering cost per install by 20% • Planned and executed 1 - 2 entertainment - based events per month for a bar / restaurant in downtown Waukegan, increasing average monthly sales by 40%

• Launched the agency's mobile app advertising practice to support existing and new mobile app clients, ensuring that clients were equipped to transition to Apple's new mobile privacy standards. Educated agency and various clients on mobile app and creative best practices • Created a multi - app global marketing strategy for a top 10 cryptocurrency exchange, increasing proportion of high - value traders • Assisted in deep - linking implementation and MMP measurement tracking for a fashion retailer app, driving users in - app to complete transactions, resulting in higher ROI

• Created internal and external DEI strategy to make camping more accessible for everyone. Focused on elevating and providing voices to groups who are making camping more inclusive. • Developed mobile app growth strategy and roadmap to increase app downloads, engagement and subscriptions. Hit 1 MM MAU in June 2021, 4x increase over best month in 2020 • Created brand messaging framework, user journey, web / app optimizations, paid / organic channel management, forecasting model, budget allocation, MMP implementation / reporting

• Managed North America brand and global performance / growth marketing strategy, efficiently driving Gen - Zers to install Tinder's mobile app. Achieved best ROAS return ever in 1H 2020 • Restructured acquisition approach to focus on the right KPIs based on country maturation stage • Acquisition channels were TikTok, Facebook, Instagram, Snapchat, Apple Search, Google UAC

• Led paid digital marketing and demand gen team of 4 to increase and accelerate sales pipeline, focusing on SEM, Social, Display, Content Syndication, SEO, email • Served on DEI committee and led Pride Fundraising event, raising over $2,000 for LYRIC Center for LGBTQQ+ Youth

• Managed LinkedIn Talent Solutions' global paid digital branding, customer, and acquisition marketing campaigns, ending 2018 at 150% of new bookings goal • Managed ads team and collaborated with various regional / country managers to develop digital campaigns on LinkedIn, Facebook, Twitter, YouTube, Google, Instagram • Created an 8 - week sales and marketing program for John O'Connell students to learn about other job opportunities within tech outside of coding • Led a resume building workshop for CHEFS (Conquering Homelessness through Employment in Food Services) to help them find their next opportunity

• Managed advertising strategy team of 10 employees for AFI's broadcast, digital, social, and print "Dream Fearlessly" campaigns, developing and executing a $90MM - $145MM media budget • Planned and executed both branding and direct - response marketing campaigns across multiple channels, ensuring awareness and CPA KPIs were being met. Won 4 awards for best campaigns

• Developed the TV and digital plan for Coors Light sports properties: ESPN, NFL, NCAA • Selected for Leadership Development Program for 3 years of top 10% performance ranking • Created MGD 64's 2011 media plan to reach health - conscious consumers with gym club advertising and traditional media

• Led the Executive Director Succession Planning Process, ensuring appropriate communication with staff and EBC community, ultimately appointing the first woman of color ED for the org • Supported the Ella Baker Center Development and Marketing teams throughout 2021 for EBC's 25th anniversary ß • On the governance committee, established how the board operates, including recruitment, bylaw revisions, creating board committees, and scheduling board meetings / events • Created the evaluation and development process for the Executive Director, identifying growth opportunities for the ED and organization. Resulted in the hiring of a Deputy Executive Director and providing the ED with a leadership / career coach