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Joana Mendia

Fractional People Leader & Chief of Staff | Building HR & Orgs from Scratch | Talent Assessment

About Me

I help organizations grow without destroying the people who make them work. With 20 years of experience across financial services, startups, scale-ups and investor-backed organizations, I specialize in building People functions from zero — the kind of foundational work that turns chaotic growth into sustainable scaling. My career has spanned corporate HR (banking), international expansion (Angola — scaling from 0 to 900+ professionals in 6 months), entrepreneurship (founding and running €1M-revenue operations), and executive advisory. This means I don't just design People strategies — I've lived the P&L pressure, the hiring crunches, and the culture decisions that come with real growth. What I do best: • Build People & Culture functions from scratch (org design, employer brand, talent frameworks) • Talent Assessment & Leadership Diagnostics (500+ psychometric assessments, certified in advanced profiling tools) • People Strategy for scaling organizations (50→300+ employee transitions) • Leadership Advisory — helping founders and C-suite navigate the people side of growth • Organizational Transformation — restructuring, culture shifts, M&A people integration I work fractionally, on retainer, or project-based — delivering senior-level impact without the full-time overhead. Based in Lisbon, available across EMEA and PALOP markets.

Jurisdiction

Portugal

Experience

Seniority LevelDirector
Years of Experience20+ years
Current StatusActive
Fractional Head of People & Culture | Independent ConsultantIndependent / Joana Carvalho Neto Consulting
2025 - Present

Fractional People & Culture leadership for scaling organizations. Providing senior-level HR strategy, organizational design, and talent assessment to startups, scale-ups, and companies in transformation — delivering C-suite impact without the full-time overhead. Key areas: People strategy design, talent assessment & leadership diagnostics (500+ psychometric assessments), organizational restructuring, culture architecture, and fractional HR leadership for companies building People functions from scratch.

Project Co-owner – Launch of JobMatch in Portugal | Certified Practitioner and TrainerJobMatch Portugal
2024 - 2025

Led the Portugal market entry for an evidence-based talent analytics platform. Positioned JobMatch as a strategic tool for organisational performance and leadership development, delivering assessments that provide deep insights into individual strengths, motivations, and behavioural patterns. Delivered certification and training sessions enabling HR teams to integrate assessment tools into their talent practices. Facilitated feedback and development conversations translating assessment data into practical leadership actions. Combined market intelligence with psychometric methodology to support senior hiring decisions through executive search mandates.

Senior Associate Partner — Executive Search & Talent AdvisoryEMA Partners
2024 - 2026

Executive search mandates and talent advisory for senior/C-level positions across diverse industries. Led the introduction of JobMatch (advanced behavioural assessment methodology) to the Portuguese market. Responsibilities: End-to-end executive search, candidate assessment using psychometric profiling, client advisory on talent strategy, and business development for assessment services.

Founder & General ManagerHospitality Venture - Sushi dos Sá Morais
2015 - 2025

Founded, scaled, and managed two restaurant units simultaneously to €1M annual revenue. Full P&L ownership with a team of up to 30 people. Managed all aspects of business operations: recruitment, team development, financial planning, customer experience, supplier management, and brand building. Led intensive restructuring during COVID-19 — including difficult workforce reductions while preserving team dignity and operational continuity. Hands-on experience in crisis management, workforce planning under extreme uncertainty, and rebuilding organizational culture post-disruption.

Head of R&SUcall (Contact Center / BPO)
2009 - 2016

Built the entire recruitment operation from zero in Angola's fastest-growing BPO. Scaled from founding team to 900+ professionals in 6 months. Designed all people processes, training programs, performance systems, and organizational structure from scratch. Led a team, managed mass recruitment campaigns (3,000+ hires across career), built employer brand in a nascent market, and co-created training academy (delivering 500+ sessions to 700+ professionals across career). Established partnerships with local universities and employment programs.

Senior Consultant — Human Capital & BankingEXITOS Consulting
2012 - 2015

Human capital consulting focused on banking sector in Angola. Delivered organizational diagnostics, talent assessment programs, leadership development initiatives, and workforce planning for financial institutions navigating rapid market growth.

HR Consultant — Client & Employee LifecycleMultipessoal (Grupo Espírito Santo)
2008 - 2009

Managed the full employee and client lifecycle in a staffing/outsourcing context within one of Portugal's largest financial groups. Responsibilities spanned recruitment, onboarding, client relationship management, and workforce deployment across multiple sectors.

Project ManagerBanco Espírito Santo (BES)
2007 - 2008

Human Resources and Organizational Development within one of Portugal's leading banking institutions. Focused on process optimization (Lean Banking), organizational design, and internal HR consulting. Supported restructuring initiatives and efficiency programs across business units.

HR generalistBanco
2006 - 2008

Managed end-to-end recruitment and selection processes, including screening, interviews, psychometric testing and group dynamics Contributed to the development of the bank's recruitment and selection framework, establishing standardized norms and procedures Handled HR administration including onboarding, admissions, leave management and document filing Supported the restructuring of the corporate recruitment section on the bank's institutional website

Education

Masters of Organisational PsychologyISPA - Instituto Superior de Psicologia Aplicada
2002 - 2007
Degree of Postgraduate Degree, Gestão Aplicada para Gestores de PMENova School of Business and Economics
2023 - 2023

Certification

Total Certifications5

Jobmatch Certified Practitioner

JobMatch Talent (Sweden)

2024

Credential ID: JobMatch Talent — Certified Practitioner & Trainer

SHL Certified Practitioner

SHL

2010

Credential ID: 038/2010

Thomas International Certified Practitioner

Thomas International

2006

CCP — Certificado de Competências Pedagógicas (former CAP

IEFP (Instituto do Emprego e Formação Profissional)

2015

Credential ID: F619301/2015

Jobatch Certified Trainer

JobMatch Talent (Sweden)

2025

Skills

Core skills0
Languages2

Languages

Portuguese
English