In my role as Digital Marketing Manager, I lead the daily communication across our external digital channels – including web, social media, newsletters, and PR outreach. I work both strategically and operationally to create and optimize content that clearly communicates our values, campaigns, and overall offering. For me, it’s not just about visibility, but about building an engaging and sales-driven presence that strengthens both the customer experience and business performance for KWParts.com and Norrlandscustom.com. I have overall responsibility for ensuring that our digital communication is cohesive, relevant, and customer-focused. This involves close collaboration with internal teams and external partners to coordinate campaigns and ensure consistency in messaging and brand expression across all channels. I continuously monitor performance and analyze data to refine content, messaging, and channel strategy based on insights rather than assumptions. An important part of my role is to build our long-term digital strategy and identifying new opportunities to strengthen our brands’ market position. I consistently strive to elevate the quality of our communication and create a modern, inspiring, and business-driven digital experience in both our marketing and on our websites. The role requires an equal balance of creativity and structure, along with a strong understanding of both our target audiences and our business objectives. In my current role, I work hands-on with CRM communication and marketing automation, where I have developed and optimized customer journeys across both B2B and B2C segments. A key part of my work is to connect customer data, behavior, and communication in order to create relevant and personalized messaging. I have set up and refined trigger-based flows and segmentation strategies, while also ensuring that CRM activities are closely aligned with paid media and on-site experience to drive both conversion and long-term customer value.

Project Owner Consultant – Zington As a Project Owner Consultant at Zington, I managed and executed web projects for clients, ensuring smooth transitions, strategic improvements, and efficient digital solutions. During my time at Karo Healthcare in Stockholm, I led a large-scale website migration project, overseeing the transfer of 300+ websites. My responsibilities included managing the entire migration process, ensuring a seamless transition while maintaining website functionality, SEO integrity, and brand consistency across all platforms. I supervised a team of three consultants and collaborated with multiple external agencies, coordinating efforts between stakeholders, setting priorities, and ensuring that all technical, design, and content-related aspects aligned with Karo Healthcare’s strategic goals. Additionally, I implemented best practices in digital project management, optimizing workflows and proactively resolving challenges as they arose. With a strong focus on efficiency, accuracy, and long-term sustainability, I played a key role in delivering a high-quality digital presence that supported Karo Healthcare’s business objectives. During the large-scale migration of more than 300 websites, I ensured that the customer journey and user experience remained consistent and optimized across all markets. This involved structuring content, UX, and digital touchpoints in a way that supported both engagement and conversion, while aligning with the overall customer lifecycle and brand experience. The work required a strong focus on how different digital interactions connect into a coherent and effective customer journey.

At Umida, I worked as an E-commerce Manager and Digital Marketing Lead, with full responsibility for the company’s websites. My role began with updating and optimizing all websites to ensure they met SEO and technical standards. I also improved product presentation, ensuring all items were displayed and described to the highest standard. I managed digital campaigns to support new product launches and online stores across Europe. Additionally, I established an external digital platform to drive brand awareness and sales for BrandsForFans in both Sweden and the wider European market. To support data-driven decision-making, I developed reports that allowed Umida’s management to track key performance metrics. I worked extensively with building and optimizing customer journeys across multiple e-commerce platforms, supporting both product launches and ongoing customer engagement. I also developed reporting structures to better understand customer behavior and campaign performance, which enabled more targeted and data-driven communication. This included working with segmentation and adapting messaging to different audiences across several European markets. I also led the Joluca.se project, overseeing the design of merchandise, the development of the website, and the creation of a platform to support the brand’s growth. This launched successfully in October 2023.

As E-commerce Manager and Digital Marketing Manager, I was responsible for online sales, online customer journey, managing social media, website management, and the overall digital strategy. My role focused on building and refining OL’s digital ecosystem, ensuring that all products were seamlessly connected and integrated to create a cohesive online experience. I spearheaded the development of a digital platform designed to enhance brand awareness and optimize the SML sales process. This involved structuring the customer journey, streamlining online interactions, and implementing targeted marketing campaigns to drive engagement and conversions. Additionally, I set up comprehensive data reporting systems to provide full visibility into the client acquisition and retention process within SML, enabling more strategic, data-driven decision-making. Beyond operational improvements, I also worked to strengthen Oxford Leadership’s digital presence, refining content strategies, improving SEO, and leveraging social media to expand reach and engagement. In this role, I focused on designing and implementing a structured digital customer journey to support lead nurturing and conversion. I developed data-driven communication flows and ensured that customer interactions were aligned across channels, creating a more cohesive and effective experience throughout the lifecycle. I also established reporting frameworks that provided insights into acquisition, engagement, and retention.

As E-commerce Manager, I played a key role in launching Dealy’s new digital sales channel, overseeing social media, website management, and overall digital strategy and marketing. From the ground up, I built the sales and economic processes, laying the foundation for sustainable growth and scalability. I built the digital customer journey from the ground up, covering the full lifecycle from acquisition to conversion and retention. I developed data-driven communication and marketing strategies and implemented tracking and reporting solutions to better understand customer behavior. This allowed for continuous optimization of messaging and campaigns, ensuring a scalable and commercially effective approach. I developed and implemented comprehensive marketing plans, focusing on both brand awareness and revenue generation. A major part of my role was creating the digital marketing platform that Dealy relies on today, ensuring a streamlined and data-driven approach to online sales and customer engagement. By integrating data analytics, I ensured that all marketing efforts were trackable and actionable, allowing for ongoing improvements and strategic decision-making. My efforts helped establish a strong digital presence for Dealy, driving traffic, engagement, and ultimately, conversions. This project laid the groundwork for Dealy’s continued digital success, positioning the company for sustained growth in an increasingly competitive market.

At Actic, I was responsible for the full digital customer journey, from initial acquisition through to retention and churn reduction. I worked extensively with lifecycle communication and continuously optimized digital touchpoints such as the website, app, and campaigns to improve both engagement and long-term customer value. I also played a key role in developing and managing loyalty program initiatives, using data and behavioral insights to refine communication and strengthen customer relationships. On a daily basis, I focused on driving traffic and sales to Actic through digital channels such as Facebook, Google, and other platforms. I was also responsible for developing and improving Actic’s own digital channels, including the mobile app and website. This involved managing a digital roadmap to oversee major and minor updates, planning and executing online campaigns, and continuously evaluating and optimizing them based on performance. Additionally, I worked to enhance the web and app experience to improve overall member satisfaction. I regularly collaborated with the Marketing Manager on digital marketing strategies, with a strong focus on efficient lead generation and data-driven optimization. Furthermore, I supported the IT team by meeting with external suppliers, evaluating their services, and ensuring they were the right fit for Actic’s needs. Managing the website was part of my daily responsibilities, including updating local pages for all gyms and optimizing the sales funnel from both a sales and UX perspective. I also served as the project/product manager for Actic’s loyalty program, overseeing its planning, development, and management in collaboration with senior leadership and external agencies. As part of a small team within a relatively large company, I took on a wide range of responsibilities, but the above represent my key areas of focus.