Profile
Education
Administrative and Support Services
Manufacturing
Consumer Services
Active

Jon

General Director passionate about Strategy, Growth and Transformation

About Me

am a General Director operating at CEO level, with 20+ years of experience leading strategy, growth, and operations in multi-site, service-based businesses across Latin America – mainly higher education, but with a strong focus on digital, tech-enabled models that translate well to other industries.I’ve led full P&L for a multi-campus university, overseen online and on-campus expansion, and driven transformation in many areas like enrollment, pricing, program portfolio, campus footprint, customer (student) experience, and digital/AI adoption. My previous roles at Tecmilenio, Ilumno, and CEMEX gave me a blend of strategy, innovation, and execution in complex organizations with thousands of customers and employees.What I do best is take organizations that are “good but stuck” and redesign them for the next stage of growth: clearer strategy, sharper positioning, simpler operating models, better unit economics, and a customer journey that actually works. That includes restructuring portfolios, closing or repositioning sites, launching new products/services, and building teams that can execute at speed.While higher education has been my main arena, the capabilities I use are industry-agnostic: multi-site operations, P&L management, subscription/recurring revenue, B2C sales and marketing, digital channels, data and AI-driven decision making, and stakeholder management (boards, regulators, investors, unions, parents).

Jurisdiction

Mexico | France | Colombia | Argentina | Canada | United States | Panama

Notable Employer

  • Chief Innovation Officer at Tec de Monterrey (Tecmilenio)
  • General Manager at Tec de Monterrey (Tecmilenio)
  • Multiple Roles and Countries at CEMEX

Experience

Seniority LevelC-Suite
Years of Experience20+ years
Current StatusActive
Chief Innovation OfficerNotable
2024 - 2025

• Led the transformation of the university into the Future of Education by integrating AI, technology, gamification, and user experience into the learning experience. • Managed the study program portfolio to include stackable, certificate-based programs aligned with the future of work. • Expanded the geographical footprint for on-site and hybrid education, accelerating growth through ally management.

General ManagerNotable
2020 - 2024

• Led the Remote Learning Business Unit at Universidad Tecmilenio, overseeing student success, sales, customer service, and more. • Developed key hotspots in Mexico, doubling the remote student population and expanding into fast-growing cities. • Managed the P&L of distance learning, driving growth in hybrid and fully online degrees. • Led global digital education growth with 18% annual growth (CAGR) in student population • Accelerated expansion of 14 locations and deployment of 10 new products in a year. • Expanded online and hybrid programs portfolio with innovative spaces for Universidad Tecmilenio.

Expansion Director
2018 - 2020

• Launched new programs, including the micro-credentials business line, to attract more students. • Developed a new model of In-company Universities for large multinationals, setting a new standard. • Established innovative learning sites with triple-digit growth in new students year over year.

Strategist
2016 - 2018

• Led strategic planning efforts to achieve company goals and objectives, reporting directly to the CEO. • Developed innovative strategies to drive growth and increase market share. • Implemented data-driven decision-making processes to optimize business performance. • Led pricing initiatives for ILUMNO, driving growth and efficiency through market research and consulting with 16 universities. • Redesigned business model to boost effectiveness and efficiency, resulting in a 4% increase in contribution for 6 alliances in the first year. • Prepared successfully for a capital raise of over 300 Million USD and received the best 360° leadership competence evaluation in 2018.

Multiple Roles and CountriesNotable
2005 - 2016

Strategic Planning, Market Intelligence, Business Development, Innovation, Internal Audit and Human Resources

Education

Masters of Management of TechonologyEPFL
2012 - 2013
Masters of MBAEGADE (Tec de Monterrey)
2007 - 2010
Degree of Industrial EngineeringTec de Monterrey
2001 - 2005

Certification

Total Certifications1

Design Thinking

IDEO U

2017

Skills

Core skills0
Languages3

Languages

English
French
Spanish