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Jon

General Director passionate about Strategy, Growth and Transformation

About Me

Dynamic C-level Executive with over 20 years of experience in strategic planning, innovation, and operations. Expertise in leading transformations, growing businesses, and improving EBITDA. Successfully directed national expansion and portfolio renewal through innovative technologies. Proven track record in enhancing operational efficiency and driving growth, ready to leverage unique skills to contribute impactful results.

Jurisdiction

Mexico | France | Colombia | Argentina | Canada | United States | Panama

Notable Employer

  • Chief Innovation Officer at Tec de Monterrey (Tecmilenio)
  • General Manager at Tec de Monterrey (Tecmilenio)
  • Multiple Roles and Countries at CEMEX

Experience

Seniority LevelC-Suite
Years of Experience20+ years
Current StatusActive
Chief Innovation OfficerNotableTec de Monterrey (Tecmilenio)
2024 - 2025

• Led the transformation of the university into the Future of Education by integrating AI, technology, gamification, and user experience into the learning experience. • Managed the study program portfolio to include stackable, certificate-based programs aligned with the future of work. • Expanded the geographical footprint for on-site and hybrid education, accelerating growth through ally management.

General ManagerNotableTec de Monterrey (Tecmilenio)
2020 - 2024

• Led the Remote Learning Business Unit at Universidad Tecmilenio, overseeing student success, sales, customer service, and more. • Developed key hotspots in Mexico, doubling the remote student population and expanding into fast-growing cities. • Managed the P&L of distance learning, driving growth in hybrid and fully online degrees. • Led global digital education growth with 18% annual growth (CAGR) in student population • Accelerated expansion of 14 locations and deployment of 10 new products in a year. • Expanded online and hybrid programs portfolio with innovative spaces for Universidad Tecmilenio.

Expansion DirectorTec de Monterrey (Tecmilenio)
2018 - 2020

• Launched new programs, including the micro-credentials business line, to attract more students. • Developed a new model of In-company Universities for large multinationals, setting a new standard. • Established innovative learning sites with triple-digit growth in new students year over year.

StrategistILUMNO
2016 - 2018

• Led strategic planning efforts to achieve company goals and objectives, reporting directly to the CEO. • Developed innovative strategies to drive growth and increase market share. • Implemented data-driven decision-making processes to optimize business performance. • Led pricing initiatives for ILUMNO, driving growth and efficiency through market research and consulting with 16 universities. • Redesigned business model to boost effectiveness and efficiency, resulting in a 4% increase in contribution for 6 alliances in the first year. • Prepared successfully for a capital raise of over 300 Million USD and received the best 360° leadership competence evaluation in 2018.

Multiple Roles and CountriesNotableCEMEX
2005 - 2016

Strategic Planning, Market Intelligence, Business Development, Innovation, Internal Audit and Human Resources

Education

Masters of Management of TechonologyEPFL
2012 - 2013
Masters of MBAEGADE (Tec de Monterrey)
2007 - 2010
Degree of Industrial EngineeringTec de Monterrey
2001 - 2005

Certification

Total Certifications1

Design Thinking

IDEO U

2017

Skills

Core skills0
Languages3

Languages

English
French
Spanish