Boosted enterprise account AI adoption by 200% through innovative AI solutions (e.g. qualitative data extraction, insight generation & impact and reliability quantification) that enabled non-technical teams (CX, Marketing, Product) to align rapidly on customer experience priorities. Increased average contract contract size 50% through upselling AI capabilities.

Conducted extensive ethnographic field research (including direct user interviews in refugee centers across multiple countries), directly leading to TransferGo’s 0 to 1 pivot from a remittance app into a neobank. Built and managed a team with 2 PMs and a business developer, nurturing an agile, ethical, user-centric culture focused on resilience and transparency.

Delivered Europe's largest Mobility-as-a-Service (MaaS) platform, Jelbi in Berlin, integrating over 12 transport providers, achieving rapid adoption (60,000+ active users in first year). Raised App Store rating from 2.7 to 4.8 through direct in-app behavioral nudging techniques. Developed pioneering mobility personalization features (mobility recommendation engine and “My Commute”), setting benchmarks later followed by other platforms (e.g., Google Maps). Rapidly adapted product strategy during COVID-19 through strategic research partnerships (Porsche Consulting), preserving market position and company agility.