Hospitals and Health Care
Manufacturing
Active

Laurastmb

B2B - B2C Marketing | Corporate and Digital Communication | Branding | MMC |

Jurisdiction

Spain

Experience

Seniority LevelExecutive
Years of Experience0-5 years
Current StatusActive
Marketing ExecutivePurever Industries
2023 - 2025

- Organizing trade shows and corporate events with effective visual merchandising to attract and generate high-quality leads for the company and sales teams - Developing high-quality content for the company’s social media channels, tailored to both the clean business sector (cleanrooms and laboratory furniture) and cold sector (HORECA and Agro) - Writing scripts and storyboards for company videos - Creating and structuring catalogs with compelling copywriting to enhance brand messaging - Strengthening corporate brand identity across all channels and managing creative agencies to execute impactful campaigns - Producing and optimizing content for the company’s websites, including landing pages in WordPress - Overseeing social media strategy to drive engagement and amplify brand presence

Marketing SpecialistForo Recursos Humanos
2020 - 2023

- Content creation for various communication channels (corporate website, social media, newsletters, etc.) aligned with the company's strategic objectives. - Management and monitoring of corporate social media accounts based on a monthly calendar (Facebook, Twitter, LinkedIn, and Instagram). - Management of email marketing campaigns. - Support in the development of offline communication materials (catalogs, brochures, etc.). - Maintenance of marketing databases. - Event organization. - Participation in the execution of the department's various strategic projects. - Clients: Uber for Business, Stimulus, DKV, Globality, Talentia, OpenHR, ASPE, Wellwo, Therapychat, Grupo Atisa, etc.

Education

Degree of Journalismuniversidad complutense de Madrid
2017 - 2021
Masters of Marketing IMF Business School
2021 - 2023

Skills

Core skills0
Languages3

Languages

English
Portuguese
Spanish