- Structured and led 2 multidisciplinary design teams, improving quality and consistency across 10+ products. - Built scalable design systems, increasing efficiency and delivery speed by 30% while reducing handoff time by 20%. - Partnered with Product, Engineering, and Marketing to align design strategy with business objectives. - Established design review processes during development, reducing after-release design bugs by 90%. - Improved information architecture and mobile navigation, increasing retention by 20% and engagement by 10%, reaching 50,000+ active users. - Integrated AI workflows and leadership frameworks (SCARF, Situational Leadership) to enhance team performance, improve KPI’s and OKR’s, and increase autonomy.

- Designed and tested user flows, prototypes, and interfaces for high-traffic digital platforms with 250M monthly users. - Conducted usability testing in core products, reducing user drop-offs by 20% and increasing mobile revenue by 10%. - Collaborated with development to ensure design accuracy and implementation quality. - Hired and mentored new designers, fostering skill growth and team maturity.

- Created user interfaces, design assets, and product prototypes for desktop and mobile applications. - Maintained and optimised design component libraries and ensured brand consistency. - Collaborated with PR and marketing on branding, corporate identities and promotional creatives.

- Designed visual content for campaigns and directed photography and video projects. - Managed post-production, ensuring creative alignment with client’s brand messaging.

UX Foundation Training

UX Design Institute

2017

Leadership Quest Training Program

Docler Holding Luxembourg

2024