Hello, I'm Lorenzo Paolillo.

Passionate marketing professional with 8+ years of international FMCG experience across global and regional teams, spanning different countries and categories. Proven track record in product development, innovation, portfolio management, partnerships, communication and P&L. I am a highly committed individual known for my ability to drive brand agendas end-to-end with cross- functional teams, global teams and local markets.

Details

Professional CategoryBrand, Marketing & Communications
Location
Years of Relevant Experience6-10 years
Seniority LevelMid-Senior level
Consulting Rate (Hourly)150

Headline

Experience

Senior Marketing Manager – Davidoff Tobacco Global Duty Free

Imperial Brands - Madrid, ESJune 2025 - CurrentResponsible for managing and executing Davidoff brand’s plans in Global Travel Retail and Duty-Free environment (portfolio value: > €100m RSV).

Brand Portfolio & Innovation Manager– Refreshment Ice Cream Europe & ANZ

Relevant/Notable employerUnileverAugust 2022 - May 2025Responsible for the biggest Refreshment IC brands (Twister, Solero) European strategy and innovation plan (portfolio value: > €250m RSV). • Led the creation and delivery of the 12Q innovation roadmap, portfolio management, communication and P&L • Drove €30m incremental revenue for Twister, achieving +19% CAGR in volume L3Y • Delivered a full marketing plan with 6 NPDs, core reformulation, NRM activities, design restage and brand launches in whitespace markets & channels. Plan supported by an omni-channel comms model (Digital & BTL) • Delivered a new production line (€12m CAPEX) for +100m sticks increased capacity • Led stakeholders’ discussions for project updates & high-level decisions • Led one direct report (1 Assistant Brand Manager)

Acting Senior Brand Manager - Wall’s Ice Cream Europe (mat. cover)

Relevant/Notable employerUnileverAugust 2022 - April 2023Led strategy, portfolio, innovation roadmap for all Walls Kids pillars: Licensing, Kids & bottom of the pyramid solutions (portfolio value> €450m RSV). • Delivered €15M savings by reducing portfolio complexity by 20%, delisting the tail (40 EAN codes) and focusing on high-growth formats & incremental occasions • Defined activities & plans to ensure alignment to yearly targets (toplines & profits)

Jr. Brand Manager – Disney/Unilever Ice Cream Partnership Europe

Relevant/Notable employerUnileverApril 2021 - August 2022Led the creation, management and launch of a new strategic partnership with Disney from concept to market deployment in 27 European markets (platform value > €65m RSV; achieved +€30m revenues for UL and +410BPs profits vs. category average). • Delivered 6 NPDs with x-functional team based on incremental formats C flavors • Led pack development, comms strategy & asset creation (out of home, in-store, PR, digital, and e-commerce). Delivered the Brand Experience Toolkit • Built strong relationships with Disney & managed high-level internal stakeholders • Developed business cases to assess size of prize & monthly royalty reporting • Delivered compelling trade stories for triple win: consumer, customers & Unilever • Led one direct report (1 intern)

Assistant Brand Manager – Dove Hair Care Global

Relevant/Notable employerUnileverMarch 2018 - April 2021Led the creation of a new natural platform for Dove Hair globally, generating over €110m revenues (€70m incremental to brand) in 3 years via the launch of a natural sub-range offering new haircare benefits and innovative formats. • Identified a category trend (naturals) C turned consumer insight into a Global mix • Led complex x-functional teams and delivered 8 NPDs and a 3-year roadmap • Developed business cases to ensure alignment on top and bottom-line targets • Delivered several qual C quant consumer tests across 6Ps (Snapshot, PRS, LPO) • Developed creative pack design / agency briefings • Led comms development (ATL, Digital and BTL) from BCI to final asset release • Owned and managed the project budget (> €250,000)

Intern – Dove Hair Care Europe

Relevant/Notable employerUnileverMarch 2017 - March 2018• Supported comms development across various campaigns (ATL, Digital and BTL) • Performed monthly analysis on brand performances (volume, turnover, profits)

Industry

Manufacturing
Retail

Specific Jurisdictions That I'm Qualified In or Can Cover

Spain: Barcelona

Language(s)

English
Italian
Portuguese
Spanish

Education

Nova School of Business & Economics

MastersMSc. International MarketingAugust 2015 - April 2017

Università Cattolica del Sacro Cuore

DegreeEconomics & Management August 2011 - February 2015

I am interested in

Career Opportunities
Providing Services based on my Expertise