Reported directly to VP of Demand Generation Activation. Built and led a global high- performance cross-segment marketing team in a competitive and uncertain tech landscape. Pioneered AI-driven marketing & operations across US, Canada, and UK markets—optimizing campaigns, automating processes, and managing lead flow to accelerate pipeline growth. Brand Champion team member. Achievements: Reduced operational complexity by 75% through strategic process optimization. Automated lead enrichment for all third-party events, trade shows, and webinars across segments. Accelerated lead audit and troubleshooting by 80%. Increased qualified leads from third-party campaigns by 15%. Managed premium rewards program driving 12% pipeline growth through accelerated deal closure

Entrepreneur project agency. Delivered 360° marketing strategies, business event advisory, and content development for B2C and B2B SMEs. Achievements: Increased campaign engagement by 35% and drove 15% conversion rate improvement

Reported directly to CEO. Directed end-to-end marketing strategy for Latin America's two leading B2B trade fairs. Orchestrated exhibitor acquisition, high- profile attendee generation, and strategic partnerships. Launched content hubs and led complete rebranding for both properties. Achievements: Rebranded both properties including strategy, architecture, and market repositioning. TLW: 74% exhibitor growth | 78% attendee growth | 14,090% social engagement increase. TFT: 82% exhibitor growth | 72% attendee growth | 1,793% social engagement increase

Executed integrated marketing strategies for loyalty program spanning 180+ gas stations and 120+ convenience stores. Achievements: Increased new customer acquisition by 10% quarterly, maintained 43%+ usage rate monthly, grew database by 30%. Delivered 35% growth in brand exposure, conversion, and web traffic.

Managed promotion and loyalty programs for premium brands including Visa, BMW, Santander, and Edenred. Developed strategic commercial alliances, negotiated high-value partnerships, and managed stakeholder relations with multinational corporations. Achievements: 100% partnership closure rate | 30% increase in program effectiveness | 25% boost in brand positioning

Cultivated strategic partnerships with federal government institutions and private sector organizations to amplify event promotion and audience development. Conducted market research and created media content including radio scripts and program participation. Achievements 35% attendance increase per venue | 40% growth in partnerships, fair participation, and strengthened public image positioning.

Lean Six Sigma White Belt