Hello, I'm Lorna C.
Details
- Professional CategoryBrand, Marketing & Communications
- Location
- Years of Relevant Experience10-15 years
- Seniority LevelMid-Senior level
- Consulting Rate (Hourly)80
Headline
Marketing Leader & Coacher | AI-Driven Marketing & Operations | Team builder | B2B Growth Strategist
Experience
Senior Manager, Demand Generation Activation
Relevant/Notable employerTHOMSON REUTERS February 2023 - September 2025Reported directly to VP of Demand Generation Activation. Built and led a global high- performance cross-segment marketing team in a competitive and uncertain tech landscape. Pioneered AI-driven marketing & operations across US, Canada, and UK markets—optimizing campaigns, automating processes, and managing lead flow to accelerate pipeline growth. Brand Champion team member.
Achievements:
Reduced operational complexity by 75% through strategic process optimization. Automated lead enrichment for all third-party events, trade shows, and webinars across segments. Accelerated lead audit and troubleshooting by 80%. Increased qualified leads from third-party campaigns by 15%. Managed premium rewards program driving 12% pipeline growth through accelerated deal closure
Marketing Consultant
NYX MKT AND AUDIOVISUAL AGENCY June 2022 - January 2023Entrepreneur project agency. Delivered 360° marketing strategies, business event advisory, and content development for B2C and B2B SMEs.
Achievements:
Increased campaign engagement by 35% and drove 15% conversion rate improvement
Marketing Manager
THE LOGISTICS WORLD (TLW) | THE FOOD TECH (TFT) June 2015 - June 2022Reported directly to CEO. Directed end-to-end marketing strategy for Latin America's two leading B2B trade fairs. Orchestrated exhibitor acquisition, high- profile attendee generation, and strategic partnerships. Launched content hubs and led complete rebranding for both properties.
Achievements:
Rebranded both properties including strategy, architecture, and market repositioning. TLW: 74% exhibitor growth | 78% attendee growth | 14,090% social engagement increase.
TFT: 82% exhibitor growth | 72% attendee growth | 1,793% social engagement increase
Marketing Manager, Loyalty Program
CORPOGAS June 2013 - June 2015Executed integrated marketing strategies for loyalty program spanning 180+ gas stations and 120+ convenience stores.
Achievements:
Increased new customer acquisition by 10% quarterly, maintained 43%+ usage rate monthly, grew database by 30%. Delivered 35% growth in brand exposure, conversion, and web traffic.
Strategic & Commercial Alliances Coordinator
FIDELITY MARKETING May 2011 - June 2013Managed promotion and loyalty programs for premium brands including Visa, BMW, Santander, and Edenred. Developed strategic commercial alliances, negotiated high-value partnerships, and managed stakeholder relations with multinational corporations.
Achievements:
100% partnership closure rate | 30% increase in program effectiveness | 25% boost in brand positioning
Junior Manager, Audience Development
NATIONAL ARTS CENTER, MINISTRY OF ARTSJuly 2008 - April 2011Cultivated strategic partnerships with federal government institutions and private sector organizations to amplify event promotion and audience development. Conducted market research and created media content including radio scripts and program participation.
Achievements
35% attendance increase per venue | 40% growth in partnerships, fair participation, and strengthened public image positioning.
Industry
- Government Administration
- Professional Services
- Technology, Information and Media
- Transportation, Logistics, Supply Chain and Storage
Specific Jurisdictions That I'm Qualified In or Can Cover
Mexico: Ciudad de México
Language(s)
- English
- French
- Spanish
Education
Tech University
MastersMaster in Corporate CommunicationsJune 2025 - Current
ITESM- CCM, December 2006.
DegreeBachelor’s in MarketingSeptember 2001 - December 2006
LinkedIn Learning
DiplomaCoaching, Building Trust, Leadership, Brand ChampionSeptember 2023 - August 2025
Professional Membership / Certification
Lean Six Sigma White Belt
I am interested in
- Career Opportunities